Pushing them physically Essay Example

and treating communities fairly.

Luxury tour companies often include the cost of carbon offsets for trip emissions and make donations to local community projects as well as conservation organizations. They may also arrange visits to local schools, wildlife centers, hospitals along with traditional sightseeing tours and safaris. These types of tours can range from $300 to $3000 per day. Due to the significant cost involved, clients may expect the tour company to contribute a portion of their earnings from the trip. Consequently, high-end responsible tourism can incorporate philanthropic elements into its practices.In this chapter, we will explore the characteristics of responsible high-end tourists who have a preference for luxurious accommodations, food, and transportation both at home and while traveling. These individuals prioritize enjoying their holiday experience above all else. They are experienced travelers who place value on authenticity and meaningful experiences, and they also have a philanthropic inclination. Incorporating philanthropy into their trips is important to them as they seek to give back, particularly in developing countries. They recognize their privilege and are willing to pay more for the assurance that their money will contribute to local development. Witnessing or supporting causes they believe in brings them fulfillment. This group of high-end tourists represents the most affluent demographic among all travelers and tends to be older, well-educated, successful individuals with extensive travel experience. While they may not possess full awareness of social or environmental issues in the countries they visit, they are open to learning about them and strive to make contributions through financial means.The text describes various types of tourism activities, including nature-based tourism, cultural tourism, adventure tourism, and volunteer tourism. It also mentions the

rise in popularity of luxury accommodations in the cultural and community-based tourism sector. These accommodations include boutique hotels, resorts, lodges, and camps. This sector is actively promoting environmentally friendly practices with high-end tour operators and service providers emphasizing eco-friendliness. Responsible tourism now encompasses nature-based, cultural, and adventure experiences that offer top-notch service and amenities. To address concerns about climate change, travel companies provide opportunities for clients to offset their carbon emissions from flights and tours. Luxury tourism companies go a step further by incorporating the cost of carbon offsets into their trips and operations. The demand for travelers' philanthropy has increased among tour operators as clients seek to enhance social and environmental responsibility.Most responsible travel companies engage in supporting local projects, collaborating with charitable organizations or contributing to international or local charities that promote the welfare of the environment or communities in destination locations. Even luxury travel companies are embracing this approach and incorporating philanthropy into their core principles.

In sustainable design, environmental considerations include the use of locally sourced and recycled building materials, as well as incorporating local landscape features. Energy efficiency is monitored through the use of solar panels, energy-efficient water heaters, appliances, and light bulbs. Optional towel and sheet changes are offered to conserve water, and biodegradable detergents are used.

Water management includes implementing water-saving practices and collecting rainwater on roofs for irrigation. Grey water is reused, waste water is managed for ecological conservation, erosion prevention measures are taken, and native plants are used for landscaping to preserve the natural environment.

Waste management practices involve reducing, reusing, recycling, and composting waste. The production of waste is minimized by limiting the use of packaged materials. Supply

chain management involves considering the life-cycle analysis of products and donating used or excess items to local charities. Additionally, high-end responsible tourism products promote the purchase of organic, fair-trade, and locally sourced items.High-end responsible tourism products focus on community relations by hiring local staff members and utilizing locally sourced products and services. They also donate to local charities, encourage staff volunteering, and exemplify responsible environmental practices (CREST, 2009). These products cater to clients with above average expectations and prioritize quality service. They stand out from other responsible tour operators by offering personalized vacations including private charters, flexible dates, access to private beaches, special interest trips, and customized itineraries.

Luxury tour companies within the high-end tourism industry promote upscale experiences that include pampering services like fine dining, relaxation, and spa treatments. They often use terms such as tailor-made, specialized, personalized, private, custom-made, freedom, flexibility exclusive exotic remote to describe their customized high-end trips. Additionally for travel experiences with a philanthropic aspect commonly used terms include giving back meaningful connections generosity global patriotism/leadership doing more reaping benefits.Here are some examples of pricing for luxury tours in selected destinations:

- Nepal:
- 17 days Himalayan Leadership Trek to Everest: starting from U.S. $6295
- Individual designed itinerary: starting from EYE $795
- 14 days The Heart of Nepal: starting from EYE
- 10 days Anaphora Lodge Trek: starting from E1,795 (including international flight from the U.K.)
- 13 days Nepal In Style: starting from EYE (including international flight from U.K.)

Table 3 presents these examples of pricing for luxury tours (source: CREST).

Promotional images used by high-end tour operators often resemble those used in other product segments but emphasize exclusivity and relaxation. These images suggest that the

higher price includes additional services such as spa treatments and luxury accommodations. They also imply access to activities that go beyond what the average traveler might experience (e.g., taking small aircrafts to visit famous sites). Furthermore, the images convey a personalized experience where travelers can enjoy close contact with nature and cultural experiences.

Current marketing and distribution channels for high-end travel companies include prominent features in popular media such as Conde Nast Traveler (U.S.), Conde Nast Traveler (U.K.), National Geographic Traveler, Travel + Leisure, and The Travel Magazine. These companies are often showcased in magazines like Time, Newsweek, Forbes, Town and Country, Food and Wine, Vogue, Vanity Fair, and Modern Bride.In addition, luxury responsible tourism is featured in newspaper travel sections and in-flight magazines. Specific publications such as Travel Connoisseur, Luxury Travel Advisor, and Luxury Travel Magazine specifically focus on high-end travel. Word of mouth and repeat clients play a significant role in the clientele of luxury responsible tourism.

Pay-per-click advertising is used on internet sites but not as much as in the youth product segment. Moreover, there are luxury tourism web portals available that concentrate on luxury hotel accommodations. Some examples of these luxury travel websites include Luxury Link, Luxuriant, Lucratively Mom, and Forbes Traveler.

The International luxury travel trade shows consist of The Luxury Travel Fair in London (November 2009), The Luxury Travel Expo in Las Vegas (December 2009), and "Meeting Luxury' International Luxury Travel Exhibition in Laguna, Italy (April 2009).

Chapter 4 focuses on the itinerary for Majestic Nepal. On Day 1, you will arrive at Tribunal International Airport in Katmandu. You will then be transferred to Darkies Hotel, a luxurious 5-star oasis where you can

rest for a short while before exploring the captivating sights of Katmandu. These sights include the temples of Postulating, Sunbath, and Badmouth which showcase a fascinating mix of Hindu and Buddhist architecture and rituals. In the evening, you have the option to enjoy a massage at the Himalayan Spa.On Day 2, after enjoying breakfast at Darkies Hotel buffet-style spread, guests will board a morning flight lasting approximately 50 minutes to Napalming. If weather conditions permit, they will have the opportunity to witness awe-inspiring Landing Ranges from their airplane seats. Once safely landed at the destination airport, Tiger Tops Lodge is conveniently located about two hours away by car or van transportation service.

In the afternoon, guests can embark on a Jeep safari to Bard National Park in hopes of spotting tigers and leopards. Afterward, they can savor cocktails by an outdoor fireplace before dinner.

On DAY 3, there is a morning Jungle tour available for tracking tigers, elephants, or rhinos. In the afternoon, guests can have an exciting elephant encounter where they spend time with mahouts and observe daily life at the elephant camp. They also have the opportunity to assist in preparing feed for the elephants and witness their bathing in the river. Additionally, guests can explore villages or venture into the community forest while riding atop elephants. These experiences deepen their connection with Nepal's Jungles.

Moving forward to DAY 4, guests start their day early by heading into the Jungle to watch birds and capture stunning photographs. In the afternoon, they can participate in Elephant Polo—an extraordinary and thrilling event where two teams compete in this rare game. Later in the evening, guests can unwind by

the river and enjoy breathtaking sunsets behind the forest canopy.

Finally on DAY 5, guests visit Carnal River for a full day of fishing—a perfect activity for nature enthusiasts seeking relaxation amidst serene surroundings.This river is a habitat for dolphins, soft-shelled turtles, masher fish, and other aquatic animals. Fishing at Carnal River offers opportunities for sightseeing, rafting, and fishing. As we make our way to the river, we will be amazed by the diverse plants and animals in the local area. After monsoon rain, the flow of Carnal River increases significantly, allowing us to enjoy both rafting and fishing while admiring the beautiful surroundings. On Day 6, there will be a morning flight to Pokka after breakfast. If weather permits, you can enjoy the stunning view of Anaphora Ranges from the airplane. Upon arrival at Pokka airport, you will be taken to Tiger Mountain Pokka lodge, which is just a short drive away. Located at a thousand feet above Pokka Valley, this lodge is known for its panoramic views of Macrophages and three of the world's fourteen 8mm peaks: Dialing, Anaphora I and Manages. Spend the afternoon relaxing at the lodge or exploring nearby trails right outside your doorstep. Unwind and appreciate the breathtaking beauty of Unparsed as you watch the sunset with a drink on the spacious open terrace. On Day 7, take advantage of exploring Anaphora Mountains and other attractions in Pokka. Afterwards,you have an opportunity to indulge in either an Arrived or Shiatsu massage,and also participate in yogaand meditation either in your room or on your verandahTake a refreshing swim in the infinity pool to complete your day. This Nepalese swimming pool is

possibly the highest in the country and offers stunning views of the surrounding mountains and Bujumbura River below. Compared to the bustling atmosphere of Katmandu, Lakeside provides a more relaxed dining and shopping experience. After breakfast on the eighth day, there will be a flight back to Katmandu where you can spend another evening at Darkies Hotel appreciating Newark architecture. While in Katmandu, make sure to visit Durbar Square to witness remnants of the old Naples kingdom and catch a glimpse of Kumar, the only living goddess. Enjoy a cultural program at Hotel Vassar before dinner followed by an authentic Naples Food experience at Darkies. On the ninth day, it's time for international departure.

In Chapter 5 of our marketing strategy, we will focus on various forms of communication. Our primary emphasis will be on our Internet site since our target demographic heavily relies on online information. We will continuously test our website to ensure it ranks high on search engine results when relevant keywords are entered. Additionally, magazine advertising will also play a role as we target publications with readership demographics similar to ours. These advertisements aim to promote our company and TTS offerings, positioning us as the top service provider in Nepal's high-end market.We will communicate with our loyal customer base through email newsletters and direct mail. These newsletters will contain special offers and deals for trips and general specials, aiming to entice past customers to join us for another trip by providing exclusive deals. We will continuously measure our progress compared to competitors and the growth of the market(s) we operate in. While our primary target market has been defined, there may be

opportunities to serve additional segments. Once we define our product and identify competitive strengths, we can determine if any adjustments in positioning are necessary. Our marketing strategy focuses on developing long-term relationships with customers by maintaining a database for important demographic and cryptographic information gathering purposes. As the business becomes profitable, plans to expand product offerings and reach in the market will be implemented without limitations on the number of packages developed for niche markets in Nepal. Our target market consists of high-income professionals who are health-conscious individuals, despite their hard work they enjoy active vacations during their free time. They are willing to spend more money on vacations in order to receive personalized attention.This particular group, which is usually younger and has a greater amount of disposable income thanks to their affluent parents' financial support, tends to reside in cities like Boulder, CO, Bend, OR, Bellingham, WA, or Taos, NM. These cities are known for offering a wide range of outdoor activities nearby. Despite being smaller in size compared to other target segments, this group possesses a strong passion for outdoor activities and has the means to pursue them due to their parents' financial backing.

We have chosen to focus on these specific populations for various reasons. Firstly, this segment has historically been neglected and recognized for spending considerable amounts of money on adventure trips. Additionally, it seems that this target audience is willing to pay extra for distinctive and exclusive adventure experiences. To differentiate our product from competitors', we will position it as a luxury hard adventure experience with a higher price point and an exclusive itinerary.

Our positioning strategy aims to leverage our competitive

advantage by providing access to popular "hard" adventure sports without the typical budget constraints faced by most travelers. We acknowledge that there is limited availability of local providers specifically catering to this group. Therefore, our product is designed with eco-tourism principles in mind and strives to offer a more exclusive experience.

Accommodations will primarily be provided at small luxury hotels and resorts that offer exceptional meals reminiscent of gourmet cuisine.Our adventure activities surpass average standards, catering to clients with higher disposable income. What sets us apart is the careful pairing of compatible individuals and access to the finest terrain and river sections. Our marketing mix includes pricing, distribution, advertising, promotion, and customer service strategies. We differentiate ourselves through quality rather than competing on price alone. While our target market isn't highly price sensitive, they expect reasonable prices for the services provided. We distribute our services based on annual tourist flow and spending habits in Nepal and internationally. Our focus is providing a European high-end tourism experience. Magazine advertisements and direct mail campaigns are expected to be successful in promoting our offerings. Safety, security, and comfort are top priorities for high-end travelers which we emphasize in our promotions to reassure them about their personal safety, belongings security, and overall journey comfort levels. The text highlights that high-end tourists are willing to pay a significant amount to have their concerns taken into accountThe communication messages and itinerary for attracting travelers provide detailed information on the tour's activities, safety measures, and security measures. Additionally, it emphasizes that this journey offers a more comfortable and unique experience compared to standard tours. It also highlights that high-end tourists are responsible citizens

who prioritize the impact of their travel on both the community and environment they visit. To captivate their attention, responsible images will be used such as low carbon emission vehicles, conservation of natural and cultural resources, and environmentally friendly hotels and restaurants. These tourists also seek customized tour packages that offer a wide range of activities including nature-based tourism, cultural tourism, adventure tourism, and volunteer tourism.