Organic is great, but that’s not all Essay Example

is being cultivated on has to be organic for three years before it can get the certification. " Organic means it is free of pesticides and a chlorine-bleach process, Wasserman said. The stylish embroidery and strived-for quality on which Funkoos prides itself will serve as a model for a new company brand expected to launch sometime next year.

Eco Aspen will be a line for adults in "colors other your drab beiges and green," and will not feature "earth-friendly messages" splashed across the front, Wasserman said. The branding concept is to emanate the Polo Ralph Lauren and J. Crew's of the world, but from an organic standpoint, he said. Though Funkoos knows no storefront at the time, its online marketplace will be echoed when Eco Aspen launches.

"We're aggressively working on placing our product around Connecticut and the U. S. ," Shah said. One thing we've done for Fairfield County is place products on a consignment basis to help retailers out. We provide them the product and they pay for it when they sell it instead of paying up front and sitting on huge inventories. " Funkoos just scored a placement at a children's clothier in Wilton.

Growth is expected. "As we move forward, we're going to expand our line and have people work with us in terms of design," Sitwat said. "But initially, simplicity was what it was about. ' "We don't want to become Greenspace," Shah said. We don't want to be preachy.

We want to become the 'Xerox' - the standard for apparel which is trendy, soft and comfortable, but still helps the environment. "