Increasing marketing awareness will lead to the need for more staff, increased deliveries, and more products at Naive. The FEM. Grooming Award is advantageous for Naive as it enhances their appearance and boosts sales. To benefit from increased sales, Naive targets the high readership level of FEM., focusing on individuals who prioritize their looks. Identifying a market segment is crucial for Naive as it enables them to create effective strategies, save money, and improve their chances of success. Above-the-line and Below-the-Line promotions are prominent techniques used by Naive to reach a wider audience through mass media advertising and personalized distribution methods, fostering buyer relationships and increasing sales.
In 2008, the male skincare products market was worth 117 million euros compared to annual skincare product sales valued in millions in 1998. In that same year (2008), the compan
...y's annual sales reached 117 million euros. The percentage increase in annual sales can be calculated by dividing 117 by 68, yielding a result of 1.72. As for male facial products' percentage increase, there was growth from 7.3 million euros to 49 million euros resulting in a value of 6.71.
Marketing plans play a crucial role in identifying and anticipating customer needs effectively to satisfy them accordingly.They provide specific information regarding what should be sold and who should be targeted resulting in increased profitability and sales.
Naive's objective is to increase sales in the UK market and simultaneously develop their products within this market. The SWOT analysis enables Naive to identify the strengths and weaknesses of their business, facilitating improvements. This analysis also aids in capitalizing on effective strategies while considering opportunities and threats such as competition, quality, and
regulations. For the success of the business, managers must consider various aspects. To enhance brand awareness, Naive has employed production strategies, sponsorships, and awards to promote the brand's quality. Moreover, media and physical marketing have been utilized to effectively convey their ideas to a broad audience.
- Sales Promotion essays
- Advertising campaign essays
- Advertisement essays
- Advertising essays
- Anheuser-busch essays
- Audience Theory essays
- Brand essays
- Brands essays
- Competitor Analysis essays
- Consumer essays
- Detergent essays
- Marketing Management essays
- Marketing Mix essays
- Marketing Plan essays
- Marketing Research essays
- Marketing Strategy essays
- New Product Development essays
- Point Of Sale essays
- Price essays
- Procurement essays
- Product essays
- Product Differentiation essays
- Product Placement essays
- Promotion essays
- Promotion And Marketing Communications essays
- Research Design essays
- Retailing essays
- Trademark essays
- Academia essays
- Academic And Career Goals essays
- Academic Integrity essays
- Brainstorming essays
- Brown V Board of Education essays
- Brown Vs Board Of Education essays
- Coursework essays
- Curriculum essays
- Distance learning essays
- Early Childhood Education essays
- Education System essays
- Educational Goals essays
- First Day of School essays
- Higher Education essays
- Importance Of College Education essays
- Importance of Education essays
- Language Learning essays
- Online Education Vs Traditional Education essays
- Pedagogy essays
- Philosophy of Education essays
- Purpose of Education essays
- Scholarship essays
