National manufacturers and retailers often pay a service provider to monitor television ads around the country, to ensure that their ads are shown in their entirety during the time frames that were purchased.

Question
National manufacturers and retailers often pay a service provider to monitor television ads around the country, to ensure that their ads are shown in their entirety during the time frames that were purchased. This service provider is monitoring for IMC noise problems associated with – Q/A (Question and Answer)

Test Answer

Answer:

a flaw in the medium.

Recource Marketing Final: Ch. 17

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