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JLMC Test 4 Essay Example

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Pages: 7 (1737 words)
Published: July 7, 2018

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A _____ is a tentative general statement that predicts a relationship between a dependent variable and an independent variable

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Hypothesis

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About _____ of the worlds population cannot afford most of the products advertised on American, Japanese, and European tv

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2/3

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What company ran a government-approved-and-regulated monopoly for more than a hundred years until its break-up in the mid 1980s?

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AT&T

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Which of the following is an example of a media product that is supported through indirect payment?

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1. A consumer magazine 2. A Web site 3. A radio or television broadcast 4. A daily newspaper

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Consumers communicate their preferences immediately through

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direct payment

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What term refers to cultural research that focuses on how people use and interpret cultural content?

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Reader-response research

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Which of the following focuses on how people make meaning, apprehend reality, and other experiences through their use of cultural symbols in print and visual media?

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Cultural Studies

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Deregulation has returned media economics to

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nineteenth century principles

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Disney's partnership with _____ led to a series of computer animated blockbusters

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pixar

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Disneys practice of _____ allows it to promote its feature length movies across many media platforms

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synergy

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During the late 1960s, jack Valenti established __

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industry board to rate movies

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During what time period did Walter

Lippman and others develop more scientific approaches to mass media research?

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late 1920 & 1930s

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In which case did the Supreme Court rule that a newspaper had the right to publish what it chose?

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Miami Herald Publishing Co v. Tornillo

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What did the US government outlaw in 1912, spurred up by Jack Johnsons victory?

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Transportation of boxing movies across state lines

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Government controls on business were drastically weekend during the_______administration

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Reagan

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How did a study about the impact of the war of the Worlds radio broadcast undermine the hypodermic model?

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It showed that most people who heard the broadcast did not believe that aliens had landed

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How did the movie industry respond to the formation of community review boards and the deteriorating economic conditions of the Great Depression?

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It formed its own self-regulation boards and standards.

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How might a company subvert antitrust laws?

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By buying several different media ventures

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In mutual v ohio, the supreme court ruled that motion pictures were ____

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not a form of speech but a spectacle for entertainment

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In opposition to gag rules, _____ have favorite the First Amendment rights of reporters, protecting them from having to reveal their sources for controversial information used in news stories

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shield laws

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In response to the 1920s scandals, the movie industry formed the Motion Picture Producers and Distributors of America in order to

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protect profits by 'self-censoring' the movie industry

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In the outcome of Red Lion Broadcasting Co, V FCC the supreme court decided that

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public interests supersedes broadcasters' interests

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Increased corporate mergers, corporate diversification, and a tendency toward oligopolies are all results of

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Deregulation

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Minimal effects researchers argue that

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people generally engage in selective exposure and selective retention with regard to the media

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Reporters who print or broadcast statements made in court are granted

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qualified privildge

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The ________ also called the magic bullet theory attributes powerful effects to the mass media,

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hypodermic-needle theory

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Researchers post WWI have referred to ______ as "partisan appeal based on half truths and devious manipulation of communication channels".

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propoganda

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Cultural imperialism can be described as

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when the styles in fashion, food, media, and beauty in one nation shape cultures and identities in other nations

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Why did TV begin niche marketing?

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To target consumers whose buying habits were not stable or predictable

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The 1990s TV phenomenon Baywatch went into first-run _______ after being cancelled by NBC.

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syndication

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The motion picture production code specifically prohibited the production of movies that encouraged the audience to sympathize with what?

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Sin Evil Crime Wrong-doing

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After WikiLeaks released confidential diplomatic cables, the US justice department contemplated charging Julian Assange, the founder, with violating what law

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The 1917 Espionage Act

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In North America and Europe, many ________ operate on the libertarian model of expression

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alternative newspapers and magazines

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The payne fund studies

emerged from

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a concern about the effects of movies on youth

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The ______ enabled researchers to develop inventories cataloging how people employ the media

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uses and gratification model

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The _____ rating has not proved commercially viable, and distributors avoid releasing films with the rating

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NC-17

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The acceptance of dominant values in a culture by those subordinate to those who hold power is called

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hegemony.

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The practice of increasing the production levels of a product to reduce the cost item is known as

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economies of scale.

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The process of targeting affluent 18-34 year old viewers is called

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niche marketing

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The rise of commercial radio led to the first

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ratings system

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Walter Lippmann's book Liberty and the News

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called on journalists to act more like scientific researchers

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What are two primary ways that media companies collect revenue?

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Indirect and Direct

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What developed through the efforts of advertisers and product companies?

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Marketing research

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What did antismoking activist John Banzhat invoke to force cigarette advertising off television?

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The Fairness Doctrine

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What did the Communications act of 1934 do?

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Mandated the radio broadcasters operate in "the public interest, convenience and necessity"

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What did the FCCS net neutrality rules do?

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requiring that wired broadband users provide the same access to all Internet services and content

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What is a media market with many producers and sellers but only a few differentiable products called?

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Limited competition

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What is an economic situation in which just a few firms dominate an industry?

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Oligopoly

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What is the difference between slander and libel?

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Slander uses spoken language to defame a person's character, but libel uses written or broadcast expression

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What is the purpose of shield laws?

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Guarantees news reporters the right to keep sources anonymous

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What is the reason that common narratives help to promote hegemony?

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They identify with a a culture dominant values

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What law required stations to air controversial-issue programs and provide compelling points of view?

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The Fairness Doctrine

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What legally protects the rights of authors and producers to their published or unpublished works?

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class="flashcard__a_text">Copyright

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What term refers to the idea that the mass media determine the major topics of discussion of individual and society?

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Agenda setting

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When James Carey defined communication as "a symbolic process whereby reality is produced, maintained, repaired and transformed" he was talking about the relationship between communication and .

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culture

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Which court case set the contemporary definition of obscenity?

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Miller v. California

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Which model for expression and speech characterizes the main ideals of

mainstream journalism in the US?

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Social Responsibility Model

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Which motion picture rating was appropriated as a promotional tool by the pornography industry?

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The X rating

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Which of the following is a problem with content analysis research?

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It is basically descriptive and does not measure the effects of media

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Which of the following is a problem with experiments?

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Subjects might act differently in a lab setting than they would in everyday surroundings. Most experiments are performed on college students, who are not representative of the general public. They cannot predict long-term results in the real world. The results are

not necessarily applicable to a larger population.

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Which of the following is an example of media products that are paid for directly?

answer

Books, CDs, Internet services, Movies

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Which of the following is/are a form of cultural studied research?

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textual analysis audience studies political economy studies

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Why did a federal appeals court reject the FCCS policy on fleeting expletives in 2010

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It was constitutionally vague because broadcasters have no way of knowing what the FCC finds offensive

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Why did consumer and latino organization protest the proposed purchase of directv by echostar?

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In many US markets, EchoStar would have had a DBX monopoly, leaving viewers with fewer Spanish-language programming options.

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Which motion picture rating was appropriated as a promotional tool by the pornogrophy industry

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The X rating

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Intellectuals like Edward Bernays and Walter Lippman believed that the members of society were not smart enough to make decisions for themselves and that the educated elite should tell them how to think

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true

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Libel laws protect peoples reputation, invasion of privacy exist to protect their piece of mind

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False

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One example of the use of shield laws that we discussed in class was the case against the Boston Marathon bombing suspect.

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True

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George Carlin was a comedian who poked fun at the words the government deemed inappropriate for television.

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True

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The movie "good night and good luck" is based on senator mccarthy's activities to route out communism in the US in the early 20th century, the power of moving images and sounds was scary to many citizens

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True

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The Red Lion case and the Miami Herald Publishing case illustrate that broadcast media get better First Amendment protectors than print media.

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False

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In the early 20th century, the power of moving images and sounds was scary to many citizens.

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True

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Selective exposure is when an audience chooses only to expose itself to messages that align with its current values and beliefs.

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True

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Selective retention refers to the facts that audiences choose to remember or retain information that supports opinions and beliefs they already have.

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True

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The two step flow model has been expanded to include an n step flow model

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False

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Opinion leaders are an important component in hypodermic needle theory

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True

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In the Bobo the clown experiment, a young child points a gun at the toy clown

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False

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Intellectuals like Edward Bernays and Walter Lippman believed that members of the general populations were not smart enough to make decisions for themselves and that the educated elite should tell the rest of society

how to think.

answer

True

JLMC Test 4 Essay Example

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