Evaluation essay of Starbucks and Dunkin Donuts
Evaluation essay of Starbucks and Dunkin Donuts

Evaluation essay of Starbucks and Dunkin Donuts

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  • Pages: 5 (1191 words)
  • Published: March 12, 2022
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Dunkin’ Brands group, Inc. and Starbucks Corporation are two United States’ largest eatery chains that specialize more in coffee. Each of the two companies is striving hard in order to ensure that it has beaten the other in establishing itself in the market. While these two companies maintain almost similar overall strategies and menus, they are some key differences used by each of the two so as to separate itself from the other. Despite the fact that Dunkin’ Donuts was founded 20 years earlier as compared to Starbucks, Starbucks has grown at a very fast rate thus becoming a company of the same level as Dunkin’ Donuts (Tu et al 24). In this piece of writing, I will compare Dunkin’ Donuts and Starbucks by looking at pricing, menu selection and nutritional facts.

On pricing, each company has


fixed its own prices for the products it deals with. To start with the costs at Dunkin' are truly not that awful! I can get a substantial caramel frosted coffee with cream for under $3 (Thompson 12). In common circumstances the lower costs implies a lower quality, yet at Dunkin' the quality is quite often keeping pace with that wonderful taste I've come to love. Although cost is an incredible impetus towards favoring the DD side, the principle motivation behind why Dunkin' is awesome is the taste! Dunkin' might not have the colossal determination of extravagant beverages that Starbucks does, however what drinks it has are expertly made to give an awesome taste and speedy services (Thompson 13. There are steady increases to the endless menu and everyone is entirely effective. I would need to say that on

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value viewpoint, Dunkin' wins because of the crevice in cost between the two. The fact of the matter is reality and the truth cannot e hidden: Starbucks is significantly more costly than Dunkin' Donuts (Tu et al 26). A venti frosted latte costs around five dollars, yet the taste is so great it compensates for it. I will let it know how it is: whether I didn't have a feast plan that incorporates Starbucks, it would be an extravagance as opposed to an ordinary, various times-each day treat. Be that as it may, for the motivations behind correlation, how about we concentrate basically on the essence of the coffee while there are a huge number of different things you can top off your stomach with. Considering the fact that majority of the buyers are of a middle class in terms of economy, the pricing strategy used by Dunkin' Donuts is better since majority of the customers are capable of buying the products being sold (Starbucks, Dunkin' 1).

Despite the fact the products offered in the menu of the two companies are related, each company has a unique that helps in making it look different from the other. On regular hot coffee Starbucks' coffee has a tendency of being extremely solid while Dunkin Donuts' espresso has a tendency to be more diluted. Majority of the people prefer a cup of plain coffee provided by Dunkin' Donuts as compared to Starbucks. It's most likely on the grounds that many people incline on the sugary type of the coffee. With regards to special-flavored drinks, I certainly need to offer it to Starbucks. Starbucks offers a wide assortment of seasoned

coffees ("Dunkin’ Donuts And Starbucks 1). A large number of buyers adore the salted caramel mocha and the peppermint mocha. Hands down, Dunkin' Donuts certainly beats Starbucks with regards to the frosted coffee. In my case for instance i depend on caramel frosted coffee. This is essentially what I pine for every minute of every day on grounds when I don't have a ride to go get it myself. On Frappuccinos and Coolattas, it is extremely a tough choice, as people adore both Coolattas and Frappuccinos. After much thought, I reached the conclusion that Frappuccinos are best. Be that as it may, Dunkin' Donuts has a wide assortment of Coolattas, particularly for individuals who are not enormous drinkers of coffee.The hot chocolate from Dunkin' Donuts is simply astonishing. It's delectable and ideal for the icy climate. The hot chocolate from Starbucks is to a great degree sharp as I would see it. Be that as it may, they do make astounding Salted Caramel Hot Chocolate during its season (Starbucks, Dunkin' 1).

On the issue of food, I would say that Starbucks has my vote. Yes, the donuts provided by Dunkin' Donuts are astonishing, particularly the strawberry-iced ones. In any case, that is the main sustenance alluring in my eyes even with their assortment on the menu. I have never had one of the sandwiches on the menu, yet I've heard some terrible audits. The bagels are okay however not in the same class as bagels that you would get from a cafe dealing in bagels. Starbucks offers an assortment of baked products that are ideal for taking as a snack or during the time when a

person is looking for something sweet. The chocolate croissants and cake pops provided by Starbucks are additionally flavorful ("Dunkin’ Donuts And Starbucks 1).

On nutritional facts, each food provided has a nutritional value attached to it. Let’s for instance take a look at Peppermint Mocha. Even though the two are very similar, there are certain differences in terms of nutritional value attached to each of them. The only big difference is in the amount of iron attached to peppermint Mocha of each company. On the percentage of iron, Starbucks managed to have iron of 25 percent in its peppermint Mocha while Dunkin’ Donuts on the other hand has a percentage of 10 (Thompson 17). Peppermint Mocha given by Starbucks contains 360 calories, 3.5 grams fat, 2 grams fiber, 76 grams carbohydrates, 16 grams protein, 66 grams sugar, 45 percent of calcium daily needs and 25% iron required in a day. On the other hand, Peppermint Mocha provided by Dunkin Donuts contains 380 calories, 220 milligrams sodium, 1.5 grams fat content, 80 grams carbohydrates, 74 grams sugar, 2 grams dietary fiber, 45 percent daily calcium, 14 grams protein and 10% iron needs per day (Starbucks, Dunkin' 1). Starbucks claims that it has been dealing with Eggnog Latte for more than 25 years. This hence implies that there are a large number of people who use this drink with a content of 570 calories, 69 grams carbohydrates, 63 grams sugar, 0 grams of fiber content, 21 grams protein and 24 grams of fat content. Even through this drink does not contain any fiber content, it provides 4% iron daily intake needs and 70 percent of calcium (Tu et

al 29). Dunkin Donuts on the other hand provides White Chocolate Latte. White Chocolate Latte contains 360 calories, 0.5 grams fat, 28 grams sugar and 2% iron needed. In choosing the foodstuff to buy, I strongly recommend that a person has to first understand his nutritional requirements before making a decision.

Works cited

  1. "Dunkin’ Donuts And Starbucks: A Tale Of Two Coffee Marketing Giants". Co.Create. N.p., 2014. Web. 5 Aug. 2016.
  2. Starbucks, Dunkin'. "Dunkin' Donuts Vs. Starbucks". Odyssey. N.p., 2016. Web. 5 Aug. 2016.
  3. Thompson, Chris. "Dunkin'Donuts offering a foursquare special via AMEX." About Foursquare Blog (2011).
  4. Tu, Yu-Te, Chin-Mei Wang, and Hsiao-Chien Chang. "Corporate brand image and customer satisfaction on loyalty: An empirical study of Starbucks coffee in Taiwan." Journal of Social and Development Sciences 3.1 (2012): 24-32.
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