Evaluate and Determine Marketing Mix Essay Example

Customers can choose their preferred colors. They also provide free learn-to-ride lessons which provide extensive information about their products, creating a positive impression of the company's offerings and services. The Inure bike is equipped with disk brakes, enhancing safety and ease of maintenance and repairs. This feature contributes to the overall comfort and confidence customers feel when using the company's products, as increased safety translates to a longer life expectancy.

The bikes at Barras are suitable for riders of any weight and have an adjustable seat height. This feature enables children to ride comfortably for extended periods. Furthermore, customers who are unfamiliar with bike riding can take advantage of lessons offered by Barras to learn how to ride their own bike. This service is valuable as it allows people to experiment with different pricing variables and observe their impact on demand. The essential elements at Barras encompass pricing, promotion, products, channels of distribution, and customer service.

The report discusses the samples provided to customers by a large online store with four branches across Australia. This store offers top-quality motorcycle equipment from around the world, featuring the best designs and brands. As a result, it has become the leading business in Australia's specific market. The store is supported by Brass's mechanics based in Australia and consists of four superstore branches spread across the country. In addition to bikes, Brass's also sells various fashion accessories including riding gear, helmets, T-shirts, shoes, jeans, and bike spare-parts.

The pricing policy of Barras suppliers is determined by a combination of dealership and manufacturing prices. It also includes Barras overheads. This policy is used to display the final price on the

website and in the store. The prices vary depending on the range of products in stock at Barras, including clothing, motocross equipment, and motocross bikes. This allows Barras to be flexible in meeting customer demand without unnecessary waste when ordering large quantities.

Impact and Importance of the Barras Elements to Market Outcomes

The promotional methods

Despite the presence of numerous mint-bike and motorcycle developers and distributors in the industry, what distinguishes Barras bikes from their competitors is not just the affordable price but also the ease of customization. This has been a key factor contributing to the growing popularity and recognition of the Barras brand. Their mini bikes and supervise bikes are not only excellently crafted and engineered but are also within the financial reach of most customers. Additionally, customers value the prompt assistance they receive when making purchases.

The channels of distribution

The key characteristic of this organization is dirt bike racing. Their significance in the market is high due to their customized metal test-designed products, which are made in Australia and can be franchised. This non-perishable product is specifically for racing enthusiasts. It is produced on demand. The organization promotes its products through internet testimonials and word-of-mouth. The distribution channels are both online and in-store.

Price is a crucial element of the marketing mix and plays a significant role in product positioning. It has an impact on other marketing mix elements, including product features, distribution, and promotion. Barras has successfully utilized various pricing variables to enhance their business and market position. These variables include competitive ownership for customers, discount percentages, and finance channels. The digital world has made tasks like

searching for products, comparing prices, brands, and categories much simpler.

The level of customer service provided

The central element for success in marketing is customer value. While marketing plays a primary role, it works alongside other factors in attracting, retaining, and expanding customers in Papa. In this analysis, we will explore the concepts of a company value chain and a value delivery network.

Brass's Potential Customer Base and Key Pressure Points for Success in Reaching Them

Accurate market data is essential for informed business decisions. Conducting thorough market research helps determine sales targets, the primary objective for businesses. Investors, lenders, key staff, and other stakeholders are interested in your sales potential and believe it can realistically be achieved. Prior to estimating the desired market share, researching the overall market size is necessary. This involves considering factors such as current and potential customer numbers, total annual sales expenditure, existing competition, and long-term market outlook.

This text provides assistance in determining the size of your overall market, which consists of groups of businesses, groups of individuals, or both. To calculate this, you must first identify who these groups and individuals are, their respective locations, and their unique characteristics. Regardless of your business goal, it is important to determine whether location or proximity plays a crucial role in attracting your target audience.

Knowing your customers' buying characteristics helps you assess the potential size of your market and estimate how many customers your marketing efforts can reach. It also aids in staff understanding of assessment, planning, learning improvement, and budget. When shared goals are developed through an inclusive process, with a common vision of the organization's direction,

individuals can better comprehend that they are contributing to something larger than themselves.

Components of the Marketing Mix

Environmentally friendly products can affect production costs in various ways. While they can lead to an increase in costs for organizations and their suppliers, there are potential benefits that can offset these expenses. Implementing environmentally friendly production methods can result in lower fuel bills due to energy efficiency measures. Additionally, organizations may experience increased sales due to a positive image associated with offering environmentally friendly products. The extent to which organizations can pass on the increased production costs to consumers depends on factors such as the level of increase, the type of customers, competitor prices, and the overall strength of the economy.

In times of economic downturn, consumers prioritize price in the marketing mix. For products like fresh food, speedy distribution is crucial to preserve freshness, taste, and nutritional value. However, fast distribution methods can have negative environmental impacts. Conversely, opting for a greener approach like canal transportation may impact distribution speed and consequently affect product quality.

Combining speed and "environmentally friendliness" in distribution may lead to higher costs as certain processes, such as electric bikes, are still in the developmental phase. Furthermore, both consumers and the media anticipate organizations that promote environmental credentials to collaborate with other environmentally friendly entities during subcontractor distribution.

External Environmental Factors and Accesses Their Potential Impact on the Marketing Mix

An organization's success relies heavily on its ability to adapt to external factors in the business environment. The company has control over these factors and its achievements depend on how well it produces and responds to them. The supplier

is not required to compete with alternative products when selling to the buyer group.

• The buyer is an important customer.
• The suppliers' product is a most input to the buyer's business and finished product.
• The supplier poses a real threat of forward integration.
• Competitors are those who sell the goods and services of the great equality description, in the same market. Apart from competition on price, there are like product variability. Therefore, it is required to build an efficient system of marketing. This will bring power and good response.
• It is responsibility of the company to satisfy the people at large along with its competitors and the consumers. It is need for the growth. The action of the company do appreciate to the other groups forming the normal public for the company.

Customer Properties, Needs and Preferences and the way they Impact the Marketing Mix

The crucial factors in this study seem to be domestication, trust and distance, intermediate agents, user representations, and the specific characteristics of consumers and products. Based on data obtained from surveys and focus groups, it is evident that customers require and favor user-friendly new products, transparent and easily accessible information provided by the company, personal control over efficacy and safety, and the implementation of a quality symbol for functional equipment. Notably, the significance of intermediate agents in information diffusion was found to be negligible.

The focus of producers should be on targeting consumers with specific needs such as athletes, women, and obese individuals. By taking into account customer needs, marketing can foster loyalty and encourage

repeat purchases. A concentrated marketing approach in selected areas through differentiated marketing can generate higher overall sales. The market strategy encompasses various elements such as product distribution channels, pricing and sales terms, promotional and advertising plans, marketing budgets, inventory selection and management, visual merchandising, customer relations, and an evaluation of the marketing strategy.

The marketing plan includes details about the target market (retail, wholesale) and specific customer segments, the products or services to be sold, the locations of sales, and the extent of distribution. Preferences represent individual desires for goods and services, which influence purchasing decisions based on income or wealth. These choices are combined with the consumer's time to define consumption activities. Consumption is distinct from production and is determined by the individual, while a producer may create something that they do not personally consume.

New Products against Marketing Objectives, Target Market Characteristics and Desired Positioning

Around 75% of retail bike shops participate in at least one trade show annually. These shows offer retailers a chance to preview upcoming products, interact with company representatives, and place pre-season orders. In terms of advertising, Wheelie Deals will be featured in bikes Retailer, a highly regarded industry magazine. An impressive 98% of bike shops in America receive this magazine, making advertising in it especially beneficial.

The website of Wheelie Deals will be created with a current catalogue of their offerings, serving as the most comprehensive source for product information and availability. In addition, you can compare your potential for future sales by examining either past performance or a general industry performance report. By evaluating both your own performance and the industry average,

you can show the reader that you have the ability to look beyond your own company and assess competition, providing insights on your performance or identifying common challenges faced by the industry as a whole.

The text highlights the significance of identifying industry-wide issues, developing strategies to tackle them, and displaying foresight in anticipating future challenges. It suggests establishing benchmarks for sales goals through quarterly reports to assess the effectiveness of the overall marketing approach. Additionally, it recommends specifying the desired growth in market share over the next 5 years as a means to establish competitive progress. The text also advises increasing promotional expenditure and introducing minor innovations, such as additional features or design updates. It encourages exploring new markets and testing various ideas during project initiation to identify promising opportunities while ensuring resource allocation is done wisely. Seeking feedback from key customers, adhering to regulatory frameworks, considering environmental impact, and adopting a long-term perspective are emphasized as crucial elements in product or service development.

The Marketing mix is relevant to the organization, both in terms of strategic and operational marketing.

• To compete in a competitive marketplace
• To identify and anticipate consumer requirements and then satisfy these requirements
• To make a profit.

The key to the success of ideas lies in its customer-oriented approach and the innovation in its product and marketing strategies. Every organization needs to evaluate its marketing strategies in relation to the marketing mix, also known as the APS. The marketing mix helps organizations determine how to effectively balance the different elements of their marketing strategies.

• Sold at the right price

Write a report covering all the above points

Barras is deeply influenced by the motocross and superstars industry, as we all recognize the iconic sound of a Barras dirt bike's engine revving to propel it along the track and around corners.

The objective of Barras is to accelerate athletes' inner engines, jumpstarting their journey in adrenaline-packed sports. According to president and co-founder Sauna Sledge, Barras covers all aspects of motivation and serves as the sound of encouragement and superior nutrition for athletes. By providing them with motivation, encouragement, and superior nutrition during competitions, Barras takes pride in being a part of their success. From personal experience, we can attest that Barras fulfills their intended purpose!

The entire Boo crew has been depending on Barras to maintain their energy levels and keep their stomachs satisfied since the beginning of the season. The bus is filled with Barras bars, and both our racers and support staff are constantly grabbing them from the boxes. We're constantly on the go, driving to potential dealers and races, flying to races, fitting in training before or after work. It's essential for us to have reliable good food available, especially when there's little time to prepare our own snacks and ride fuel.

Rote Is hay perfectly sums it up: "I'm constantly busy with workouts, work, and traveling to races, which leaves me with little time to prepare meals in advance. Carrying a Barras bar with me or having one on hand is always a fantastic option. It tastes great, is gluten free, gives

me sustained energy, and most importantly, as an endurance athlete, it is gentle on the stomach." We have been delighted to smirk at those fellow racers who suffer from digestive issues after races while we eagerly grab another bar!

Barras is a prominent online store and has four physical locations across Australia. They are known for offering top-quality motorcycle equipment from various brands, making them the leading business in Australia's motorcycle market. The pricing strategy at Barras is based on dealership and manufacturer prices, which includes their own overhead costs. This approach determines the final prices displayed on their website and in-store. The price range varies depending on the available stock, including loot, motocross equipment, and motocross bikes.

The product is specifically designed for racing enthusiasts and is made to order. The organization promotes the product through internet advertisements, testimonials, and word-of-mouth. The production costs of environmentally friendly products may vary, but they can result in lower fuel bills and increased sales. However, using the fastest distribution method could have negative environmental effects, so a more eco-friendly approach is preferable.

In order to tackle industry-wide problems, it is vital to create strategies that confront these issues head-on. Moreover, it is essential to present sales goals through quarterly reports. These reports enable the identification of your product or service's market, which includes the target audience, pricing, production costs, consumer demand, and competition within the industry. Furthermore, it is crucial to articulate the factors driving consumers' preference for your product over competitors' offerings.