Despite the recent disappointment with the Samsung Galaxy Note7, Samsung has achieved relative success with its other flagship products. The company's chosen marketing mix has established them as a market leader and provided them with revenue. Samsung is known for setting high prices on their products, regardless of location. This standardized pricing strategy helps the company maintain their profit margin in Asia, Europe, South America, and the US.
Samsung utilizes an intelligent logistics system for shipping and distribution. While the company primarily benefits from exclusive dealerships, their products are also sold by authorized distributors worldwide. They also offer their products and services through network providers such as AT. In em
...erging markets like Asia, Samsung has gained traction by using electronic retail chains, service dealers, and their own branded shops. In the US, Samsung's reliance on AT&T and similar network providers gives them an advantage over competitors due to these providers having elaborate distribution networks in the country.
Samsung's distribution strategy focuses primarily on dealerships, which allows the company to effectively minimize distribution costs and maximize profits per handset. This approach includes reducing demurrage costs and maintaining strict control over inventory management expenses. By ensuring that dealers who win dealership bids can access and store Samsung inventory, the company significantly reduces distribution expenses.
- Advertising essays
- Audience Theory essays
- Competitor Analysis essays
- Consumer essays
- Marketing Management essays
- Marketing Mix essays
- Marketing Plan essays
- Marketing Research essays
- Marketing Strategy essays
- Point Of Sale essays
- Price essays
- Procurement essays
- Product essays
- Product Differentiation essays
- Promotion essays
- Promotion And Marketing Communications essays
- Retailing essays
- Trademark essays
- Anheuser-busch essays
- Brands essays
- Detergent essays
- Product Placement essays
- Research Design essays
- New Product Development essays
- Advertisement essays
- Brand essays
- Sales Promotion essays
- Advertising campaign essays
- Consumer behaviour essays
- Offer And Acceptance essays
- Wal-Mart essays
- Discover essays
- Gas prices essays
- Accounting essays
- Andrew Carnegie essays
- Automation essays
- Business Cycle essays
- Business Intelligence essays
- Business Model essays
- Business Operations essays
- Business Software essays
- Cooperation essays
- Cooperative essays
- Corporate Social Responsibility essays
- Corporation essays
- Customer Relationship Management essays
- Family Business essays
- Franchising essays
- Harvard Business School essays
- Harvard university essays
