Name-Calling Propaganda Essay Example

the winning side so its reputation on the public goes down and they (the losing side) can catch up.

This Name-calling method is used a lot in politics. Every 4 years Name-calling is used a lot, and that is in the US Presidential Elections. For example Obama vs. McCain in the US President elections. McCain ruined or at least tried ruining the public’s view on Obama. He kept trying to convince them that he knows Osama Bin Laden and he works with him and so on. That might have had a bit of effect on the voting but it didn’t stop Obama from winning and killing Osama Bin Laden in the time when he was president.

Another example is during the Iraqi American war, the coalition led by the US launched Propaganda war against Iraq to convince the public that Iraq is developing nuclear weapons which can endanger the rest of the world. This method is also used in advertisement between companies. For example, this AT&T ad is giving a negative image toward their cellular competitor, Verizon (Wilson, dmo580). It shows how with AT&T, if you have remaining minutes at the end of the month, it doesn’t just take them away like the usual cellular company, it keeps them for you.

While the Verizon one just dropped down and will never come back because that is what happens to your minutes left at the end of the moth. AT&T used celebrity, Luke Wilson to just have that extra effect on the advertisement. Another advertisement of the same, but this time showing the internet speed connection and which is faster between the two

(Wilson, bestadvertising). In the beginning, Luke Wilson is standing in the middle and telling the viewer about how AT&T is USA’s fastest internet connection.

Then he proves this by downloading a 3D print of his body I guess, not sure what he really was doing, but that’s the closest guess I can take. As you saw, AT&T finished first because it has better and faster connection, and the Verizon connection didn’t even get to finish the download. As the AT&T download steps out, Luke Wilson shakes his hand and everything goes fine. On the other hand in the Verizon download, the download steps out all clumsily and he doesn’t even shake anyone’s hand.

When the Verizon crashes at the end, it is basically giving a hint of how every Verizon download will be, it will end in a crash. The Name-calling method is also used between two companies trying to sell their product. Of course these products have to be in the same category, because it wouldn’t make sense for a phone competing with a blender, would it? So here is an example of what I’m talking about. In this Ad it shows all the people that are standing in line for the next IPhone release (cis, zaandaruwala). How people are saying they could wait for hours and days for the release.

It shows what everyone is thinking while they are standing in the line and other people just stating their opinion about it. Then people spot a phone that a girl is using outside the line, and they are not sure what it is and how it looks different but good.

Then they see a guy with the same phone next to them, and they ask him to see his phone. Which they do and they like it and they are talking about how the screen is bigger and how neat it looks. Then the guy explains how it has 4G connection and the phone they are buying isn’t.

It basically shows that Apple is just another overrated company that doesn’t have as good of products compared to other companies that aren’t as famous. To restate everything in a simple manner, Name-Calling is one of the techniques used in propaganda. It takes something and ties it to something in a negative manner. It is used during competition between 2 oppositions, such as in politics and advertisements between 2 products. At this moment, Name-calling is out there ruining companies and country’s reputations, and sometimes deceiving the public by the millions.