In recognition of the Company's diverse portfolio of businesses, including Cigarettes & Tobacco, Hotels, Information Technology, Packaging, Paperboards & Specialty Papers, Agri-business, Foods, Lifestyle Retailing, Education & Stationery, and Personal Care, the full stops in the Company's name were removed on September 18, 2001. While the Company's first six decades were focused on the growth and consolidation of the Cigarettes and Leaf Tobacco businesses, the Seventies marked the start of a corporate transformation that would bring about significant changes for the Company.
ITC's Packaging & Printing Business was established in 1925 as a strategic move to support ITC's Cigarettes business. Today, it stands as India's leading packaging facility. In 2000, ITC ventured into the Greeting, Gifting, and Stationery products sector by introducing the Expressions range of greeting cards. Furthermore, in 2002, they released a premium line of notebooks brand
...ed as "Paperkraft".
To expand its offerings and reach a broader student audience, the popular range of notebooks was introduced as the "Classmate" brand in 2003. Over time, "Classmate" has become the largest notebook brand in India and has also expanded its product line to encompass a larger portion of the school bag. From 2007 to 2009, "Classmate" launched Children Books, Slam Books, Geometry Boxes, Pens, and Pencils. In 2008, ITC transformed the business into the Education and Stationery Products Business and introduced India's first environmentally friendly premium business paper under the "Paperkraft" Brand. "Paperkraft" offers a diverse portfolio in the premium executive stationery and office consumables segment. In 2009, Paperkraft ventured into new categories within the office consumable segment by introducing Textliners, Permanent Ink Markers, and White Board Markers.
ITC introduced Essenza Di Wills, a collection of high-quality fragrances
and bath and body care products for both genders, in July 2005. The signature range under Essenza Di Wills, called Inizio, offers a complete grooming routine with separate lines for men (Inizio Homme) and women (Inizio Femme). In its commitment to providing top-notch products to the Indian market, the company also launched 'Fiama Di Wills', a luxurious line of shampoos, shower gels, and soaps in September, October, and December 2007 respectively.
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