Compare and contrast a range of product Essay Example

is superior to any other brand. Overall, the use of techniques such as hyperbole, imagery, and rhyme enlivens the advertisement's impact.

Coca-Cola uses a consistent combination of red, white, and black as their branding colours. This helps create strong visual associations with the brand, so when people see these colours together, they immediately think of Coca-Cola. In one part of their advertising, they showcase a diverse cast of 26 people from different ethnicities and ages, using bright colours to capture attention. There are also powerful visual symbols at play, such as showing three girls positioned in black, red, and white clothes followed by three Coke bottles in the same slanted position. All of these tactics effectively utilize the power of imagery to reinforce the Coca-Cola brand image.

L'Oreal Paris, a popular brand, promotes a new straightening cream in this magazine advertisement that employs various marketing tactics. The company leverages celebrity endorsement as Beyonci??, a distinguished singer and actress, endorses the product. The brand's target audience is young girls, who want to emulate Beyonci??'s beauty, which is highlighted by the choice of a deep pink background, a feminine colour. The advert also employs a 'product for memory' technique to further entice potential customers.

Located on the right-hand side and middle of the page is a prominent image of the product in a lighter shade of pink than the background. This visual is strategically used to help customers remember what the product looks like when they see it in stores. The caption "Straight to perfection, with protection!" and "Studio Hot!" are eye-catching phrases, especially for teenage girls. The advertisement features two examples of copy. The first is a

brief statement written in small white font placed at the center of the image which explains how the product helps hair with its Thermo-Protect Technology.

Ensure a flawless and smooth outcome by safeguarding the hair.

By stating that the style lasts even in humid conditions, the first part of the text affirms the effectiveness of the product. The second part, located at the bottom-left corner of the page and written in small letters, highlights the fact that Beyonci is depicted in the picture with hair styled using this particular product. Through this detail, the advertisement amplifies the impact of the celebrity endorsement.

In the upcoming analysis, we will examine both a television charity advertisement from the NSPCC and a dolphin adoption leaflet. The NSPCC advert is a recent television spot showcasing two young children, approximately 5-7 years old, dressed in casual attire without any dialogue. Instead, the advertisement employs a compassionate male narration to recount the children's story.

The advertisement employs a color scheme of light greys, augmented by black and white tones that align with the somber mood evoked by the children's sorrow, thereby heightening the emotive impact of both verbal and visual elements. Strikingly, the only color utilized in the ad design is that of the NSPCC logo, name, and contact information. This choice serves to underscore their role as a beacon of hope amid darkness. The narration offers both a poignant story and an appeal to viewers to contribute by using emotionally charged language directed straight at them, imploring "you can help." This strategy aims at eliciting donations from the audience by leveraging their emotions. Finally, the soft, understated music playing in the background emphasizes

the pathos of the ad, highlighting how charity and issue advertisements rely on a direct approach to provoke an emotional response in order to promote their cause.