Coke commercial vs Pepsi commercial Essay Example
Coke commercial vs Pepsi commercial Essay Example

Coke commercial vs Pepsi commercial Essay Example

Available Only on StudyHippo
  • Pages: 3 (679 words)
  • Published: March 31, 2017
  • Type: Essay
View Entire Sample
Text preview

Coke and Pepsi have always been rival beverages for decades. I can remember my teens when most households would divide into two when it came to choosing their choice of drink, especially when going for grocery shopping. Even the advert aired by both brands shows a lot of rivalries between them. When one makes a new product, the other would do everything possible to make something similar or better than the former. Making people, both old and young believe their product is the best.

When comparing the two beverages, there’s a major thing we normally notice from their commercials, while Coca-Cola Company uses families and animal in most of their commercial ads relating to peoples society, Pepsi Company uses different super stars and celebrities to sell their product worldwide. However, as cok

...

e uses their ethos in targeting both the old and young generation, Pepsi target mostly today’s youth in their adverts. A recent Coke Christmas commercial titled ”Snow Globes - Coca-Cola 2010 Christmas” shows the different moods of people.

From a supermarket where a young man is in a bad mood pricing the store goods, and a old man at the register also not looking happy, calculating the day sales on the receipt he has, and two young lovers backing each other. However their mood changes as soon as they hear the sound of someone opening a coke and trucks full of coke appear which shows that with coke, there is always happy moment. Similarly, Pepsi's advert uses a music icon; Snoop Dogg on their recent Christmas advert illustrating title “A Christmas Story from Snoop Dogg” sitting on a couch, a story to a young ma

View entire sample
Join StudyHippo to see entire essay

sitting beside him.

It starts on the night before Christmas, the whole world was chilling waiting for Santa Claus, except a Jewish prince, Santa delivers goods that night, even down the hood, but was tired of one meal and cookies. Santa later drops the meal and saw a Pepsi max. The coke advertisement shows how a little girl’s wishes come true. This was made possible with the help of Santa Claus using his special globes connecting people and animals together. The sales young man was hit and fell on a cart which took him out of the store and connected him to his family celebrating Christmas with coke.

A TV news presenter was connected to a cook on another TV to enjoy the Christmas pudding. Santa also connects a lonely dog to a happy family as well as connecting the young lovers backing each other to share a happy moment together. This shows that with coke, society: young, old and animals all enjoy the happy moment with Santa connecting them and making sure coke is everywhere. Pepsi's advertisement was based on a young man getting what he wished for Christmas because Santa had a Pepsi max to drink.

The joy Santa derived from his new found drink translated to the young man who woke up to turn tables and a microphone, now he can sing and be like snopp dogg thanks to a Pepsi Max. Overall both commercials have their similarities and differences. Both are centered on Christmas and what people expect of the season. Everyone wishes to be happy, joyful, and cheerful and most of all they wish that Santa would make all their wishes come true.

This is portrayed in both commercials. Again both commercials are about soft drinks; Coke and Pepsi and how they contribute to make the season joyous.

Another similarity is that both commercials have a happy ending. When it comes to differences we can say that even though the commercials are both for soft drinks, they are for different brands. Coke indulges their audience in scenes regarding family and relationships, something we all can relate to whiles Pepsi seeks to attract their audience with a celebrity, who in some cases is what most young people want to be like which makes their target audience vary. But on the whole both commercials concentrate on their main objectives and deliver their intended messages to their audiences.

Get an explanation on any task
Get unstuck with the help of our AI assistant in seconds
New