Caso Natura Harbard Essay Example

zon Forests, tropical beaches and a diverse population; Natura's three founders wondered about the similarities between both markets. Leal reminisced about how they initially struggled with everything starting with Cyrillic alphabets when they visited Russia’s business center. As they questioned whether globalization would benefit Natura - an exceptional company that has a vision for humanity - they questioned if expanding to Russia would prove too overwhelming for it to become a global business entity yet..Beauty has always been a source of economic and social benefits, despite cultural differences and historical periods. Economists agree that physical attractiveness plays a critical role in various aspects of life, including career advancements and earning potentials. The modern beauty industry began in the late 19th century with the widespread popularity of cosmetics, branding strategies, and mass production. As of 2004, this industry had a global