Carlos owns a chain of retail electronic stores.

Question
Carlos owns a chain of retail electronic stores. He is evaluating how he allocates his firm’s IMC budget. He receives offers from a variety of advertising media, spends money on his firm’s public relations efforts, and is considering electronic media alternatives. Carl must recognize that each IMC alternative – Q/A (Question and Answer)

Test Answer

Answer:

is part of the whole

Recource MKTG Ch 18 LS

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