Introduction
A candle is a cylindrical molded piece of paraffin wax, tallow, or other fatty substance with a wick running through it. The enclosed wick burns slowly, providing light, fragrance, and serving as decoration. Candles are employed in various ways in modern times.
Candles are utilized by various individuals for different purposes. Some use candles for daily prayers and meditations, while others give them as gifts for occasions like birthdays and weddings. Additionally, candles can be used for decorative and collection purposes. Due to these reasons, it is advisable to establish a candle manufacturing plant that can produce candles at affordable prices. This will ultimately result in maximizing profits and also support the government in promoting and sustaining economic stability.
Project Highlights: Name of the Project: The researchers decided to name the firm scented candles, taken from the names of th
...e owners & researchers, Domingo “Dodz” L. Domingo and Samuel “Sam” C. Ricamora.
Location
The proposed project will be located within the vicinity of Palompon, Leyte, specifically, within the junction of Brgy. Sabang and Brgy.
San Juan Palompon, Leyte. The researchers propose a mini-manufacturing plant in the vicinity of Palompon, Leyte. This plant will produce new and different style, shapes, sizes, and fragrance of candles.
Major Assumptions
- More women nowadays love to collect candles because of their new designs, styles, and fresh new scents.
- Filipinos are very religious.
Due to this, candles are used for various religious and social events, including weddings, burials, baptisms, daily prayers, birthdays, and thanksgiving parties. From the conducted study, it was discovered that 80.5% of the 400 respondents in Palompon, Leyte expressed a desire for a nearby
candle manufacturing company. Based on the gathered information, it is projected that the establishment of a profitable firm in the vicinity of Palompon, Leyte is feasible.
Marketing Aspect
The researcher has noticed a significant need for candles, which are utilized in various events like birthdays, baptisms, weddings, as well as for daily prayers and meditations. Candles now hold a strong appeal in the market due to their intricate designs and pleasant aromas, serving decorative, therapeutic, and collectible purposes. With the expanding population, there is an expected increase in demand for candles. To fulfill this rising demand, the researchers suggest establishing a candle manufacturing company that aims to produce high-quality candles at affordable prices. This endeavor will result in customer satisfaction, increased profits, job opportunities, and economic growth.
Researchers will conduct a survey to determine the intensity of demands. This will involve distributing questionnaires to respondents. The number of respondents will be determined using the following formula:
- Advertising essays
- Audience Theory essays
- Competitor Analysis essays
- Consumer essays
- Marketing Management essays
- Marketing Mix essays
- Marketing Plan essays
- Marketing Research essays
- Marketing Strategy essays
- Point Of Sale essays
- Price essays
- Procurement essays
- Product essays
- Product Differentiation essays
- Promotion essays
- Promotion And Marketing Communications essays
- Retailing essays
- Trademark essays
- Anheuser-busch essays
- Brands essays
- Detergent essays
- Product Placement essays
- Research Design essays
- New Product Development essays
- Advertisement essays
- Brand essays
- Sales Promotion essays
- Advertising campaign essays
- Consumer behaviour essays
- Offer And Acceptance essays
- Wal-Mart essays
- Discover essays
- John Locke essays
- 9/11 essays
- A Good Teacher essays
- A Healthy Diet essays
- A Modest Proposal essays
- A&P essays
- Academic Achievement essays
- Achievement essays
- Achieving goals essays
- Admission essays
- Advantages And Disadvantages Of Internet essays
- Alcoholic drinks essays
- Ammonia essays
- Analytical essays
- Ancient Olympic Games essays
- APA essays
- Arabian Peninsula essays
- Argument essays
