Advantages and Disadvantages of TV Commercials Essay Example

the size of the viewing audience and whether you choose local or national advertising. Local advertising will typically amount to less expense, but, no matter what market you choose, you have to run your commercial repeatedly to see an increase in sales, which means a reoccurring costs. Commands AttentionTelevision advertisements command people's attention via audio and visual stimulation. While print ads present as static, television ads prove dynamic with their colors, movement, sound and light. Certain images or musical tracks can provoke emotional responses in people that may make them more likely to buy a product or service. Limited FlexibilityIf you don't like the end result of your filmed television commercial or you need to update information, it's often difficult to have changes made without incurring additional expense and time.

Either you will need to contact the production company and have the commercial edited or re-filmed or you will need to search for and purchase stock footage that more accurately addresses your advertising needs. Creative OutletTelevision advertising gives you the ability to exercise your creativity and bring your business to life in front of countless viewers. If you are a small business that relies on recruiting and retaining customers, a television commercial can allow you to attach a personality to your business, which may help attract customers, according to allbusiness.com. Outbidding PossibilitiesIn the advertising world, television commercial slots are subject to bidding wars, which may leave you with a less than desirable advertising slot.

If another business owner wants the time slot you currently have, he can outbid you and win the slot for his own advertising. This typically happens during the fourth quarter of

the year, when businesses compete for holiday ads, according to Entrepreneur magazine.