Creative Product Promotion Analysis Essay Example
Creative Product Promotion Analysis Essay Example

Creative Product Promotion Analysis Essay Example

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  • Pages: 3 (718 words)
  • Published: November 3, 2018
  • Type: Case Study
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Our campaign objective is to renovate the client's cafe with an "Italian Coffee" theme and attract more business people for breakfast and lunch. We aim to achieve a 30% increase in business people during the opening month, with a budget of ? 2,000.

To maximize the number of business customers visiting the cafe, we designed marketing campaigns that specifically targeted the business sector. Our efforts included providing attractive offerings like complimentary business newspapers, access to trustworthy Wi-Fi and more.

Utilizing a widescreen TV to display business news can attract a significant number of business customers. Moreover, offering the unique Cafe Crema club card that awards bonuses to loyal customers will encourage frequent visits. In retrospect, promoting these items was a prudent decision as it caters to the needs of business individuals and aids in achi

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eving the goal of a 30% upsurge in business traffic. Although not everyone may come for breakfast or lunch, advertising through various media channels such as 1. has increased footfall in the cafe.

PosterThe poster was created to promote the TV, Wi-Fi, and free newspapers, resulting in a 30% increase in business figures. However, it could have been more effective if we had included discounts on breakfast and lunch. WebsiteOur website provides comprehensive information about our company's location, services, and contact details. If I were to make any changes, I would place more images on the homepage and also include promotional deals.

In order to achieve the main aim of attracting more people for breakfast and lunch, changes need to be made. These changes include altering the image layout and text placement on the home page for improved clarity. Additionally, the email layou

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currently features the logo above the body of the message and uses a brown colour scheme to display the slogan "El Sogno Del Cafe". The email layout was created using Word.

To improve the email's effectiveness, I suggest adding more images to make it more customer-friendly. This will increase engagement with potential future email discounts and important updates, encouraging customers to visit the cafe. Our logo, featuring a coffee cup with a brown swirl, was created using Adobe Photoshop software and reflects our company's values. The brown color scheme is a testament to our coffee cafe's theme and should be incorporated throughout our branding.

To further convey our Italian coffee cafe theme, we can incorporate the Italian flag or other relevant symbols into our logo. Additionally, we have designed a club card with the same color scheme as our logo using Adobe Photoshop. This tool not only fits all necessary information without overlapping, but also offers promotional opportunities for loyal customers through redeemable points for coffee and food.

The leaflet provided information about Cafe Crema's values and the origin of our ingredients. Although this allows customers to make informed choices about their food and beverage, it may not align with the primary promotional goals of the campaign. To attain a 30% increase in business, the leaflet should have featured details about our large TV screen, complimentary Wi-Fi, and free business newspapers. Additionally, the leaflet should have included breakfast and lunch discounts that customers can cut out and redeem in-store.

The time log needed more detail, including specific deadlines, activity responsibility, and reasoning behind timing. This would benefit the client. The budget accurately displayed expenses and showed that

we remained under budget. Research into costs for leaflets, paper, and printing was well-done. However, money spent on shop front design was not a wise expense. If more time were given, improvements could be made.

Developed a training program to educate your employees on fundamental marketing techniques, which will result in a stronger internal marketing team for your business; however, with a larger budget, we could potentially:

  1. Expand our advertising reach by including local websites, newspapers, and radio stations;
  2. Purchase software and hardware to create more sophisticated advertisements, such as adding graphic effects like bevel and emboss to our flyers.

The club card was enhanced to allow topping up at major supermarkets. Overall, the campaign was successful and the main goal was nearly achieved. However, to further improve, special promotions for breakfast and lunch should have been implemented as the focus on business people caused neglect for these periods. Discounted prices during these times would encourage customers to visit and make purchases without excessive spending.

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