An Analysis and Comparison of Two Adverts Essay Example

car, kissing a man and a girl, and the small boy's reaction to those actions. The exaggerated nature of the woman's kisses provides a comedic element to the scenes.

Scene eleven features a close-up of the woman's face, emphasizing her exaggerated nature and "villain" persona portrayed through the bemused expression of the small boy in scene six and the unhappy face of his assumed sister in scene ten. The subsequent scene twelve offers an overview of the large house with its expansive garden and white picket fence.

The prominence of the Ford Mondeo in the scene is deliberate, as it seeks to appeal to those seeking a luxurious car. Furthermore, the scene aims to challenge the notion that purchasing a Ford Mondeo is a downgrade. As a result, it appeals to more affluent buyers. In scene thirteen, the woman calls out "Joe?", indicating that she is referring to the young boy previously shown. Scenes fourteen and fifteen depict the man, assumed to be the father, shrugging his shoulders in response to the woman's inquiry about Joe's whereabouts. In scene sixteen, it is revealed that Joe is inside the car, having chosen to remain there for protection from the woman.

By kissing the car's windscreen towards his father, the boy expresses both fondness for his dad and appreciation for the vehicle. Nonetheless, the action can also be seen as humorous, implying a mockery of the father's inability to get away.