Marketing products Essay Example

the health food market today is flavored drink mixes which can be added to bottled water to make it easier to drink the recommended eight to ten glasses of water per day. Benefiber, owned by Novartis, a European-based health company, is one of the most popular brands of drink mix. Originally marketed as a flavorless powder that adds soluble fiber to water, Benefiber now offers to-go drink mixes in four new flavors as featured on their website (www.).

Novartis may gain a competitive advantage by utilizing RedPlum's Newspouch to reach potential consumers and promote their products, such as Benefiber.com. Sending product samples to customers can give them the opportunity to try the product and increase brand recognition, especially in a market with competing beverage mixes like South Beach Diet, One-A-Day, and Crystal Light.

Quaker's success story demonstrates the effectiveness of the RedPlum Newspouch, which was able to increase consumption among both new and regular customers. By distributing single cereal samples to 1.4 million households, Quaker saw a 26% increase in sales. This success was attributed to the fact that the newly targeted consumers could try the product without any cost or risk.

Offering a complimentary cereal sample in the Newspouch proved to be an effortless and effective approach to urge customers to give the product a try. Unlike typical coupons that necessitate a trip to the store and purchasing the cereal without actually tasting it, this method was hassle-free. Furthermore, for current customers, the cereal sample in the Newspouch acted as a gentle reminder because they were given a portion of a product they already eat regularly. Equally important as acquiring new target audiences is retaining existing customers,

and the Newspouch effectively reinforced its product in the households of these customers.