Marketing Mixpsychology Essay Example
Marketing Mixpsychology Essay Example

Marketing Mixpsychology Essay Example

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  • Pages: 4 (974 words)
  • Published: December 19, 2017
  • Type: Case Study
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The goal of aligning structure to strategy is crucial for all organizations. However, many organizations fail to do so. For instance, if local conditions are a significant factor, it is better to prioritize local sales and marketing functions rather than having a centralized behemoth that tries to incorporate local elements through a matrix system. Laid emphasizes the importance of training employees to work with the core principles of responsibility, consistency, and simplicity.

Reducing complexity is another key aspect for Laid. Complexity costs, whether in organizational structure, product offerings, or transactional processes, can hinder performance. To mitigate complexity, there are three considerations for organizational design. First, design the structure to align with the strategy before considering specific personnel. Compromises between strategic intent and line management preferences in organizational redesigns often add complexity. Therefore, starting w

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ith a clean and clear design that aligns with the strategy is crucial despite unavoidable internal political intrigue.

Leadership roles should also be kept simple to avoid unnecessary complexity. Additionally, minimizing the use of matrices is important as they introduce measurement overhead and lack clear direction for staff members.Focus on core activity: Streamline processes to eliminate inefficiency and enhance core functions before restructuring roles. It is important to fully understand the tasks performed by each role to avoid eliminating value-added activities when removing positions. Additionally, redundant and duplicative tasks can be eliminated during the restructuring process.

Laid specializes in a limited range of products to ensure quality rather than diversifying.

Create feasible roles: Avoid overloading roles as restructuring often aims to reduce headcount. It is crucial to understand the current workload of employees to design roles that are neither too heavy nor

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too light. Role design should also consider the realistic grouping of skills to maintain a diverse workforce. Laid has organized its jobs into tasks and subtasks with employees assigned to each.

Balance 'own work' and 'supervisory load' of managers: Restructuring can pose challenges when it comes to management duties. Increased output requirements may prevent managers from focusing on leadership tasks, leading to problems within the organization.It is crucial to balance three elements in order to ensure management is appropriately loaded. These elements include the number of staff directly managed or supervised, the ability of staff to work without supervision, and the amount of "own work" that managers have on top of their leadership activity. It is important to implement these elements with clarity, especially during the first few weeks and months after an initial restructure. During this time, roles and responsibilities should be clarified, all necessary functions should be identified, and accountability should be specified. Additionally, flexibility should be maintained, both in terms of resources and staffing. This flexibility allows for a smoother organizational change and the ability to respond to capability gaps in the new structure.

Common ways to accomplish this include a phased transition to minimize capability gaps and the temporary use of contract resources until in-house staff become familiar with their roles. It is important to seek assistance from experienced restructuring specialists who have knowledge in managing the complexities of the corporate structuring process. Time is crucial, and recognized authorities in the restructuring industry can efficiently guide companies through negotiation and completion of transactions. Efficient organization of company information is critical throughout the planning and execution phases. Transparency is also essential in ensuring

a smooth process.It is important to develop a strategic communications strategy in order to disclose progress to relevant constituencies during the restructuring process. This includes employees, vendors, financial institutions, and the media. Knowing what to say and how to say it is crucial, but it is also essential to recognize the strategic relevance of your communications. Additionally, transparency to customers is achieved by ensuring that savings made through lean production are passed on to them. This is done through a clear-cut system of offering $1 off when customers package their shopping. It is also necessary to be sensitive to stakeholders' financial insecurities when dealing with large-scale financial matters. Emotions can run high in these situations, so providing reassurance and addressing their concerns is crucial. Laid emphasizes customer involvement by producing according to their demand, promoting public social responsibility, and using a Just in Time ordering system to meet suppliers' needs.

Structuring Principles-Examples:

Move decision-making as close to the point of customer contact as possible and apply supporting state-of-the-art technologies - Ensure that customer/client feedback opportunities are maximized and easily accommodated - This will be supported through the design of service and performance measures into each process.

Restructuring elements: There are several "principle prerequisites" or elements that must be clearly defined prior to identifying relevant organization structuring principles:

I. Clarity of Mandate: The objectives, activities and outputs of an organization component must be clearly defined and must be differentiated from all others within the department/branch/section. The activities and outputs of the organization should be easily linked to the stated organization objectives. Laid has done this through highlighting their core values which are simplicity, consistency and responsible.

align="justify">II. Unity of Purpose: Ensure that all organization components within the larger organization work towards common goals and that all work performed must relate to the larger departmental mission/activities. Laid employees are constantly under training to ensure that they keep the goals and objectives of the company in sight as organization relate to one another, where interdependencies exist, and how the organization interfaces with internal stakeholders (other departments, across branches, etc.).

External stakeholders, such as customers, suppliers, and the general public, have been divided into small tasks by Laid. Each staff member is assigned a clearly defined role and is accountable to a manager, which promotes positive internal relationships. Additionally, Laid maintains a strong relationship with suppliers in order to achieve Total Quality Management. They also foster a good relationship with the public through corporate social responsibility and prioritize the needs of their customers.

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