Case Analysis Report Essay Example

move to uphold Tata's global image. However, the workers' union at Corus recommended investing an additional 600 million dollars to update technology and stay competitive in the global market (Engardio 2007). While this investment posed a significant risk, failure could lead to a major financial crisis. To achieve their long-term goals, Tata must prioritize proper market strategy and a marketing plan.

In order to increase its market share, the company should concentrate on obtaining and keeping clients. Having a strong brand will aid in attracting more customers. In the future, the company's human resource management strategy should prioritize retaining key employees and establishing a pool of talented individuals. Moreover, investing in research and development and recruiting innovative personnel will improve technological capabilities. Nonetheless, it is crucial to responsibly finance downsizing less productive groups.

The company is a family-owned organization that operates with a power-oriented approach, led by a leader who acts as a godfather to the company. The godfather figure's influence can be observed in how the company takes care of its employees, providing benefits like support for retired individuals and medical assistance. This aligns with Tata's practices. When examining Hofstede's Cultural Dimensions Theory, five factors are identified: uncertainty avoidance, power distance, individualism vs collectivism, masculinity vs femininity, and time orientation.

Discussing power distance in this case, the degree to which subordinates obey higher authorities is highlighted (Hofstede 1984). Ratan Tata demonstrates a high power distance as his control is more family-oriented, where decisions made by him must be followed by the entire group without question. This leads to inequality as Tata employs a centralized decision-making approach (Hofstede 1984). As Tata prioritizes

leadership, he appears to align well with transformational leadership. He begins by developing a vision, which helps attract potential followers. Subsequently, he promotes the vision, emphasizing the importance of trust. Although the organization might not be aware of the exact direction, the leader guides them towards the ultimate goal.

The balance between intention and group mindset (IAAP 2009) generally supports progression. By using the SWOT model, a quick analysis can identify the strength, weakness, opportunities, and threats. The strength is determined by specific criteria.

To succeed in new markets, it is crucial to attract customers by leveraging the brand name of acquired or merged firms. Building trust and assuring customers that the quality of products and services will not only be maintained but also enhanced are essential factors. Moreover, focusing on establishing a new global customer base is important.

For capital-intensive businesses like Steel and automotive, the company utilizes group finances to support diversification and ensure cash flow from existing businesses can be used to repay debts without sacrificing profits.

c) By acquiring a foreign company like Corus or Jaguar, the company gains a multidimensional technological knowledge base. This is advantageous as it eliminates the need for significant expenses and research time in building a R&D base.

The technological capital, including patterns and processes, serves as an asset that increases efficiency and productivity within the current processes and systems as the company continuously improves.

The company's HR and administration face the challenge of effectively utilizing current and new talents, particularly when entering foreign markets. It is crucial for the company to tap into local

talent in expansion regions. Furthermore, the senior steering committee should include Tata group management to uphold the ethical values and philosophy of the Tata group. The company must ensure that all employees adhere to the culture, values, and rules of the group (Renault 2008).

The goal is to preserve the brand value that the Tata group represents while promoting faster business growth and profitability.

The company's long-held principle of sharing its benefits and taking care of social needs will be examined, and it may need to make adjustments if it requires cash flow for future expansions.

Opportunities

The company aims to achieve global growth and develop local markets. The management at different global locations should assess business needs and create corresponding market strategies. Effective management structures need to be established for smooth operations and profitability. Each area should have specific objectives and timelines to drive success. Collaborating with new vendors and players in the value chain is crucial to capitalize on market opportunities.

The management needs to restructure the company according to the needs of the global diversion area. The company has a strong financial background, so it can consider global joint ventures or acquisitions (Renault 2008). However, acquiring a large amount of debt can lead to short-term financial difficulties. Therefore, the company should strategize its funding for new ventures without affecting the profitability of its current entities. Corus serves as an example of why the company should constantly monitor its balance sheet.

The company may encounter opposition from local groups aiming to protect their market share. It is crucial for the company to have a strategy in place

to cooperate with local players, as advised by Renault in 2008. Tata has implemented cost-saving measures and boosted investment, like in Corus, by capitalizing on India's lower productivity costs and steel availability. The company strives to become a major player in the global market within five years while upholding its corporate social responsibility and nurturing positive relations with the local community.

To ensure profitability and gain trust in the market, the company should establish both quantitative and qualitative goals. With these goals in mind, Tata can develop an overall objective statement prioritizing client satisfaction to become a socially responsible market leader. Moreover, they can make adjustments to the Nano car to expand its availability in third-world countries and make it more affordable for the Indian market. Additionally, acquiring Jaguar and Rover would further enhance Tata's reputation for quality.