Introduction
In order to gain a competitive edge in business, a company must present an efficient and effective method of conducting business. is a company in need of updating as far as its strategic plan. By using tools such as a Value Chain Analysis, this medical transcription company may have the necessary updates needed to compete in an already extremely competitive field. This paper will attempt to present a valid argument in favor of using value chain analysis at Insert company, Inc, a medical transcription company.
What is Value Chain Analysis?Value Chain Analysis provides a generic framework to analyze both the behavior of costs as well as the existing and potential sources of differentiation. Presented below is Michael Porter’s generic value chain model that was first introduced in 1980. This model demonstrates how value chain analysis works and what is involved in using this tool.
...By using this model and evaluating activities at Insert company, Inc, the value of using the value chain analysis method is idealized and thus suggested as being a part of the firm’s strategic planning process.As seen, the primary activities represented by the value chain include inbound logistics, operations, outbound logistics, sales and marketing and services. The secondary activities include administration and infrastructure, human resource management, product and technology development and procurement.
There are essentially three steps to the value chain analysis. These include: Steps in Value Chain AnalysisValue chain analysis can be broken down into a three sequential steps:Â Break down a market/organization into its key activities under each of the major headings in the model;Â Assess the potential for adding value via cost advantage or differentiation, or identify current activities where a
business appears to be at a competitive disadvantage; Determine strategies built around focusing on activities where competitive advantage can be sustained (2008). Because a company’s competitive edge is directly linked to whatever activities are undertaken and the effectiveness and efficiency of those activities.The value chain analysis method will be incremental to evaluating the current strategic plan of Insert company and updating needed areas. An example of one area is in the voice recognition.
By adding the value chain analysis to the strategic plan, issues that have arisen from the flawed software will be recognized and addressed in a timely manner. How will value chain analysis help? As stated previously, the steps involved in value chain analysis involve assessing the problems and determining strategies focusing on activities where the competitive edge can be sustained.In the example represented with voice recognition software the issue of needing either updated or completely different voice recognition software. This same thinking is what will help to improve the entire bottom line at Insert company as well as possible clientele. Conclusion In order to effectively work, the value chain must be constantly evaluated. Although this may seem like a tedious task, it is a necessary step and will be easy to implement once it has been added to the company’s strategic plan.
A value chain analysis is a generalized plan that helps many companies to gain a competitive edge in the marketplace.Insert company will benefit greatly from this implementation not only in their lagging areas of technologies but also in future areas that will be pinpointed by effectively using the value chain model as illustrated by Michael Porter.
References
- (2008). Strategy: Value Chain Analysis. Retrieved
October 12, 2008 from http:// www. tutor2u.net/business/strategy/value_chain_analysis. htm. Product management and value chain analysis. (2008).
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