Despite encountering various obstacles when it comes to entering the Japanese market, TRU can count on several benefits that would facilitate its entry. For starters, TRU is the leading distributor in the US, which enables it to leverage its position to solicit assistance from the US Representative and other avenues. This aid would be instrumental in overhauling the Daitenho law that currently hinders TRU from expanding its stores across Japan.
TRU had several advantages when entering the Japanese market. Firstly, they had Den Fujita, the President of McDonald's Japan, as a local partner. Fujita had extensive experience in real estate and government contacts that could benefit TRU's entry into the Japanese market. Secondly, TRU entered during a recession in Japan in the 1990s, when Daitenho was revised. Lastly, TRU had ample experience in operating stores in various countries and adapting their operation
...system and policies to successfully enter international markets.
By acquiring a 20% stake in TRU, McDonald's could provide assistance to the company in entering the Japanese market, which presents numerous barriers due to local laws. McDonald's Japan President, Den Fujita, has vast experience in this market and strong connections with the Japanese government, giving TRU potential advantages in establishing an edge and overcoming bureaucratic challenges. In addition, Fujita serves as a local partner who is knowledgeable about Japanese business culture and can aid TRU in adapting their strategies to align with this culture.
By establishing the Japan Association of Specialty Toy Shops, Kiddy Land will join other Japanese retailers in a collective effort to purchase a significant amount of inventory, resulting in lower costs and the ability to reduce product prices. This will encourage price competition,
especially with an anticipated increase of market competitors.
Additionally, the said association would execute all efforts to safeguard them from global commerce.
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