Toy “R” Us Japan (a) Essay Example

Despite encountering various obstacles when it comes to entering the Japanese market, TRU can count on several benefits that would facilitate its entry. For starters, TRU is the leading distributor in the US, which enables it to leverage its position to solicit assistance from the US Representative and other avenues. This aid would be instrumental in overhauling the Daitenho law that currently hinders TRU from expanding its stores across Japan.

TRU had several advantages when entering the Japanese market. Firstly, they had Den Fujita, the President of McDonald's Japan, as a local partner. Fujita had extensive experience in real estate and government contacts that could benefit TRU's entry into the Japanese market. Secondly, TRU entered during a recession in Japan in the 1990s, when Daitenho was revised. Lastly, TRU had ample experience in operating stores in various countries and adapting their operation