The Salvation Army runs a campaign over the Christmas holidays called the Mobile Bell Ringer.
Question
The Salvation Army runs a campaign over the Christmas holidays called the Mobile Bell Ringer. Volunteers send text messages to their friends’ cell phones asking them to donate. Which type of marketing communication does this represent? – Q/A (Question and Answer)
Test Answer
Answer:
Mobile marketing
Recource BUS 360 Ch. 16 Test Bank
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