The potential benefits of brand extension include: – Q/A (Question and Answer)
Question
The potential benefits of brand extension include: – Q/A (Question and Answer)
Test Answer
Answer:
– It allows the perception of a brand with a quality image to be carried over to the new product – It lowers marketing costs. – It can boost sales of the core brand. – the firm can spend less on creating brand awareness and associations
Recource MKT 320 uncg Final
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