The introduction of consumer VCRs in the late 1970s initiated a revolutionized in-home electronic entertainment.

Question
The introduction of consumer VCRs in the late 1970s initiated a revolutionized in-home electronic entertainment. For example, assuming the user could learn to set the timer, he or she could tape programs to watch at a later time. The VCR’s popularity also gave rise to an entirely new retailing concept, the video rental store. What type of innovation did the consumer VCR represent? – Q/A (Question and Answer)

Test Answer

Answer:

discontinuous innovation

Recource Int’l Marketing Chapter 10

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