The Fairmont Hotel is widely known for its exceptional quality and impeccable customer service.

Question
The Fairmont Hotel is widely known for its exceptional quality and impeccable customer service. Not surprisingly, the Fairmont sets prices at the top end of all competing hotels. Which pricing strategy is the Fairmont using? – Q/A (Question and Answer)

Test Answer

Answer:

prestige pricing

Recource MKTG strategy and policy-Test 3- Chapter 6-7

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