Strategic Direction: Achieving Organizational Goals

ends and the programs of action are different for each concern. Plus, the schemes for long term and short term development should be different and these demand to be applied individually.

Question 1: Explain how person can be a director but non a leader, a leader but non a director, and both a director and a leader.

A director is a individual with a occupation of supervising one or more employees or section to guarantee these employees or sections do their occupation or assigned responsibilities as required. A director helps others to acquire more done by actuating the employees, supplying waies, doing certain the employees working together towards a common end, and supplying feedback.

A new director may be responsible for a little squad or a little undertaking. Normally a senior director will watch over his or her work. The director will hold to larn the strengths and failings of the squad members, teach a work to the squad members, steering squad members to make ends, provide the tools needed by the squad and actuate them to make their undertaking.

Normally, a new director has limited duty for money issues and small opportunities to O.K. or do an outgos. They have to reexamine and O.K. timesheets for their employees and may hold the opportunities to O.K. disbursal histories. The term of director is non the same for leader since the two footings are non the same. A director must guarantee the appropriate bringing of human resources and funding to run into the everyday day-to-day productiveness aims. The director is known as elaborate oriented.

Mangers don non see the overall image and are less interested sing the long-run corporate ends and

mission. They are disquieted about inside informations ; as a consequence, they do non do them a good leader. Some directors may hold certain leading qualities but they remain excessively focused on their day-to-day operations and are unable to supply way and vision to the organisation. A director programs, organizes, leads, and controls whereas a leader influence others through communicating, motive, subject, way and kineticss

Typically, the ends are set for a beginning director by person higher ranking in an organisation. Here, the director have to develop a program to accomplish the end set. They have to supply feedbacks to their employees as they work with those programs.

To be a director, developing accomplishments at all degree is of import. At a get downing degree, illustrations of two country where a director demand to concentrate their accomplishment development are the ability to pull off their meetings and developing their ain planning tools such as to make a list.

A leader is different from director. A leader is a individual who has vision, a thrust and a committedness to accomplish that vision, and the accomplishments to do it go on. A leader see a job that needs to be fixed or a end that needs to be achieved.

A leader is besides a individual who guides others towards a common end, demoing the employees by illustration and making an environment in which other squad members feel active and involved in any procedure or undertaking. A leader is a good hearer. Leaderships have to maintain their head unfastened to other 's thoughts. They can come up with new ways to carry through the end set. It is the leaders occupation to

do certain that everyone in the group is being heard. Leaderships have to listen to the squad members thoughts and listen their unfavorable judgment for betterments.

Leaderships have to be focus all the clip. They have to maintain on remind themselves and the squad members of the ends and mission. Staying on path and maintain the squad members on path, the squad will remain motivated and more productive. As leader of the group, it is of import that you schedule clip to run into with your squad to set up and check-in about the ends you hope to accomplish.

Leaderships besides have to be organized. Leaderships are responsible in a batch of things and might be really busy sometimes. A leader can put the tone for the squad. A leader who is organized helps actuate squad members to be organized every bit good. As a leader, you 're responsible for a batch and you 're likely traveling to be really busy at times. However, you still necessitate to happen clip to speak with your squad. A good manner to make this is to put frequent group meetings, so that no inquiry or concern goes excessively long without attending.

Leaderships besides have to be decisive. Although an of import portion of being a leader involves listening to the people environing, they have to retrieve that they are non ever traveling to be able to make a via media. When this happens, do n't be afraid to do the concluding determination, even if some squad members disagree with the programs.

Confident is the most of import features of a leader, leaders have to believe themselves and the success of the squad

members. Show others that you are dedicated, intelligent, and proud of what you are making.

A director fundamentally directs resources to finish preset ends or undertakings. For illustration, a director may prosecute in hiring, preparation, and scheduling employees in order to carry through work in the most efficient and cost effectual mode possible. A director is considered a failure if they are non able to finish the undertaking or ends with efficiency. .

On the other manus, a leader within a company develops persons in order to finish preset ends and undertakings. A leader develops relationships with their employees by constructing communicating, exampling images of success, and by demoing trueness.

As an illustration of a director, A company CEO directs Wong, one of the companies up and coming directors, to engage adequate new employees to supply the company with a client service section. Wong undertakes his undertaking with enthusiasm. He hires merely those employees who can work the assigned hours, will accept the modest wage, and have experience working in client service. He trains his new employees to execute the occupation to his outlooks and delegate the employees to their new places. Wong steps his success in footings of efficiency, calls handled per hr, and cost effectivity, for illustration did he run into his budget? . However, Wong did non expect that of the employees he hired, merely a smattering would stay working six months subsequently.

Furthermore, as an illustration of a leader, Ahmed obtains the same assignment as Wong. Ahmed hires employees that he believes he can develop a working relationship with, versus merely those employees who will worked the assigned hours and take the modest wage. Ahmed

's end is to engage a diverse group of employees, some of who do non hold any client service experience, who he feels he can develop a personal connexion. A big portion of Ahmed 's preparation involves squad edifice, stating successful narratives, and listening to each employee 's ain desires for what constitutes a fulfilling occupation. Ahmed still assigns his employees their occupation responsibilities and agendas at the terminal of preparation, and he besides measures success in footings of efficient and cost effectivity, but he besides measures success in footings of low employee turnover, employee morale, and employee development. Ahmed feels proud when one of his employees obtains an progress degree place a twelvemonth or two after being hired.

The accomplishments to be a leader or a director are non sole in nature. A leader who merely displays leading accomplishments will be uneffective when it comes to look intoing clip cards, finishing employee reappraisals, and scheduling employee holiday clip ; things that employers require their directors to make on timely bases. Similarly, a director who spends all his/her clip finishing paperwork and reading studies ; merely creates more jobs for him or her because they lack a development relationship with their employees.

Many companies, one individual may play the function of both leader and director. In others, these functions are carried out by different people. And in many instances, the functions overlap and leaders need to pull off and directors need to take. However, it is critical that both functions are performed efficaciously for a company to win, particularly a company with employees. Without a vision for the hereafter, a company has no way and no ends

for which to endeavor. Good leaders are made non born. If you have the desire and self-control, you can go an effectual leader. Good leaders develop through a ne'er stoping procedure of self-study, instruction, preparation, and experience. As a director who would wish to go a better leader to animate yourA employees into higher degrees of teamwork, there are certain things you must be, cognize, and, do. These do non come of course, but are acquired through continual work and survey. Good leaders are continually working and analyzing to better their leading accomplishments. Leaderships and directors besides have much different constructs of work itself. Leaderships develop new attacks to long-standing jobs. Leaderships work in bad places because of a strong antipathy to mundane work. Conversely, directors view work as an enabling procedure. Directors tolerate practical, everyday work because of a strong endurance inherent aptitude that makes them risk-averse. They are good at making via medias and interceding struggles between opposing positions, but lack the influence to avoid future struggles.

Question 2: Identify two really different organisations that compete on a cost leading scheme and explicate how they do this, i.e. happen out what they do that enables them to maintain their monetary values low.

The cost leading strategic is to derive a competitory advantage. Make it into a simple word, cost leading is cut down the cost to contend with their rival in same industry. The organisation who need to gain more net income, must cut down the cost to guarantee they are non waste any resource. The cost who has cut down more, the company will derive more net income and easy to last in the

market portion.

Anakku

Anakku as celebrated is selling the babe merchandise. The company is celebrated 38th anniversary in Malaysia in 2011. Therefore, the company has their advantage to last in this market. Anakku produce the babe merchandises get it the mission is built on a strong, solid foundation of premium quality, safety and dependability. The merchandise have been sell by Anakku are fashion-wear for babes and yearlings, feeding equipment, toilet articless, nappies, accoutrements, saunterers, playpens and more.

Baby Kiko

Creating manner & A ; glamor, merriment & A ; comfort for the small 1s. Is the trade name name of Baby Kiko. Baby Kiko is a trade name extention from KIKO. Baby Kiko is set uping in Malaysia for over 20 old ages. Baby Kiko is one of the most widely recognized babe trade name in Malaysia, known for quality, voguish manner, and selling creativeness. The merchandise that have been sell are toddler vesture, feeding accoutrements to ablactating merchandises, babe cleansing to pamper skin care merchandises.

Cost Leadership Strategic

Both companies have completed their cost leading strategic, hence, both company can last in the market taking a long period clip. Each of them has the program to cut down the cost and increase their net income.

Not even thought, both companies besides utilizing the Michael Portal 5 force to run the companies. And they no utilizing excessively much of advertisement to advance their merchandise, so that, the cost will follow lessening.

Next, most of the merchandises like fabric or accoutrements are make by them. The form and the design had been created, so, the companies will bring forth it with their ain mill. Follow by this, both companies will seek to cut down

the harm of the merchandise. They will do certain the merchandise is good. The after-sales service is one of the parts they can make, and acquire the feedback from the clients, and acquire to better better to the clients need.

Within the Michael Portal 5 forces, First of wholly, the bargaining power of provider. For the Baby Kiko Company, all the merchandise are make by ain, so that, the natural stuff of they used is direct from the mill, so the monetary value of the merchandise can easy to under control.

An opposite, about the Anakku Company, some if the merchandises like auto place or playthings are industry from the supplies. Largely, the Anakku Company will command by the provider. But, for the Anakku Company, the chief merchandise for sell is dressing and the accoutrements like bottles, teethers, feeding accoutrements and etc. If the supplies increase the monetary value, so they will alter the provider to acquire the natural stuff and attempt to merchandise good merchandise for their clients.

Next, the bargaining power of client or purchaser is one of the forces that both companies used. The monetary value had been set and the clients no have excessively much or no have power to reason to cut down the monetary value. The full merchandise had been fix monetary value, unless the company does the publicity like price reduction, so the client will acquire the lower monetary value of the merchandise. Both companies have provided onsite service and after-sale service. And some of the merchandise will give about 1 hebdomad to 1 twelvemonth of guarantee depend on the merchandise.

The menaces of the entry of new rival will besides act

upon the cost. If got new rival articulation into this industry, the company will pass more money to make publicity as similar price reduction or attending to pull people. This sort of money will increase the cost, so the net income will been diminish. Otherwise, both company had been survive in Malaysia taking a long period clip, they have their ain popularity in this state.

For the Anakku Company, they largely are produce the safety and utile merchandise. The merchandise no easy to damage and some of the merchandise have the guarantee to pull the client to purchase it. This is the advantage for them and no demand scare about the new rival to seek to assail them.

Besides that, the Baby Kiko Company more is based on the originative and advanced merchandise to pull clients. The design and the manner are new and expression nicely. Based on the clients, they will take feedback and acquire the new the information to bring forth the merchandise. Those are the advantage of the both companies ; the new rival does non hold excessively much power and cost to last.

Other than that, the strength of rival competition it may besides act upon the cost. Take a basic word, 'who can acquire the lower cost, who will win in the market. ' Therefore, the company must hold the power and the capacity to run the concern.

For Anakku Company, they have many subdivisions in the Malaysia. It will easy to aim market and the clients. Anakku Company as a jobber otherwise as a retail merchant. They retail the merchandise straight to the client, so that, the cost will non be excessively high

to be taken. The engineering of Anakku Company usage is hi-tech machine. Harmonizing the above statement, the Anakku Company does non hold excessively much of advertisement. Runing the concern around 30 old ages, the popularity has the value on their clients.

For Baby Kiko, they normally are sweeping to the shops that are truly preferable to gross revenues. Some hypermarket like Partson or The Shop, we can see Baby Kiko merchandise. Sweeping to other shop, it can subtract the cost of employee and no demand seeking the topographic point to run over the concern. The clients who are prefer to sell the merchandise, they will bringing it. It may cut down the cost with it. Not even that, Baby Kiko Company besides though the cyberspace to advance the merchandise. One of the major web site is 'Facebook ' to advance. It is free of charge and besides can pull more people to cognize the new merchandise.

Other than that, the labor force it may act upon the cost available. Anakku Company is more focal point on the retail sale, so that, the employee will taking more and more, so the cost relation will increase. From the mill to the shop, they are excessively many employees to work. But, the Baby Kiko no taking excessively much of employee, because they have utilizing the engineering like machine or sweeping to other marketer. The cost pickings is the transit fee.

At last, which companies keep the lower cost ; it may easy and spread out the concern. Besides that, decently utilizing the natural stuff and do non merely blow excessively much. Because the waste will direct act upon the cost. Have

a good program of cost leading, the company more easy to last in the market portion.