Specific Purpose Flashcards, test questions and answers
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What is Specific Purpose?
A specific purpose is a narrow, focused goal or objective for a speech. It defines the reason for giving a speech, as well as its desired outcome. Having a specific purpose helps to guide the speaker in creating and organizing the content of their speech to maximize its effectiveness. In order to create an effective specific purpose statement it should be clear and concise. It should also focus on an actionable outcome that can be measured easily, such as motivating listeners to take some kind of action or adopt a certain viewpoint. For example, rather than stating I want to talk about health care reform, instead you could say I want my audience to understand why health care reform is needed and be motivated to support it. When crafting your specific purpose statement you should consider who your intended audience is and what message you want them to take away from your speech. This will help you craft language that resonates with them most effectively and ensure that your message reaches them in the way that you intend it too. Having an effective specific purpose statement helps guide not only what content should go into your speech but also how it should be organized in order for maximum impact. It ensures that all information presented supports this one goal or objective throughout the entire presentation so that listeners can easily recognize why they are being presented with this particular topic and what action they are expected to take (or viewpoint they are expected adopt) from hearing it. Overall, having an effective specific purpose statement serves as the basis for planning any type of formal presentation- whether oral or written- ensuring clarity and coherence throughout its entirety in order for each listener/reader reach its desired outcome of knowledge sharing or persuasive motivation .