Effective speaking chapter 3

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How do you select a topic?
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You identify the purpose of your speech, create an idea bank, and select your topic.
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General purpose
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The unrestricted aim of your speech, which can fall into three categories; to inform, to persuade and to accentuate.
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Inform
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The giving of information is the aim of this general purpose.
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Persuade
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When your goal is to reinforce, to change or to influence the attitudes, values, beliefs, or actions of your audience, you aim to persuade.
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Accentuate
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To entertain, to celebrate, or to commemorate is the aim of a special occasion speech.
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Idea bank
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A list of general words and phrases that could be speech topics for you.
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Brainstorming
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A process that will stimulate your creative thinking through “Free association” or “clustering”
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How do you create a central idea?
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Identify the specific purpose of your speech, identify the central idea of your speech, and evaluate the central idea of your speech.
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Specific Purpose
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This part of your speech is a single statement that combines your general purpose, your audience, and your objective.
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Objective
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The objective of the specific purpose described the outcome or behavior you want your audience to experience or adopt.
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Central Idea
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A concise single sentence summarizing and/or previewing what you will say in your speech.
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What is the central idea also called?
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Thesis statement, theme or subject sentence
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Working outline
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A brief (usually handwritten) sketch of the body of your speech.
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Working main points
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Early drafts of your main points
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How do you narrow your topic?
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Identify the specific purpose of your speech, identify the central idea of your speech, evaluate your central idea, and construct a working outline.
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How do you construct a working outline?
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Turn to your central idea for categories that might be working main points, sum up each of your categories with a statement or question.

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