Pay Per Click Flashcards, test questions and answers

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What is Pay Per Click?

Pay Per Click (PPC) is an online marketing model which allows advertisers to pay for each click on their ads. It is a popular form of digital advertising used by businesses and marketers, as it offers the ability to target specific audiences and measure results quickly. PPC enables advertisers to place text and graphical ads on various websites in order to generate leads or sales. When an ad is clicked, the advertiser pays a predetermined rate for that particular click.The major benefit of using PPC is its cost efficiency, as you only have to pay when someone actually clicks your advertisement. This means that you can reach more people with less money compared to traditional forms of advertising such as print or television commercials. In addition, PPC provides greater control over how much money you are investing in an advertising campaign since payments are made per click rather than based on impressions or views of any given ad. Furthermore, with PPC campaigns you can easily track metrics such as conversions and return on investment (ROI), making it easier for marketers to determine which channels are working best for them and adjust their strategies accordingly.Despite these benefits, there are some drawbacks associated with Pay Per Click campaigns; primarily with regards to budgeting. As mentioned above, costs can add up quickly depending upon what keywords and phrases have been chosen as well as the competitive nature of those words/phrases in the industry’s market space; meaning that if other companies are bidding higher amounts on certain keywords this could drive up the cost-per-click (CPC) price significantly should they become successful in outbidding you for those terms/phrases – resulting in wasted spend if it turns out those terms/phrases were not producing any meaningful ROI anyway. Additionally, although CPC rates may be lower than other forms of marketing tactics such as display advertising where cost-per-impression (CPM) pricing models apply instead these still need factoring into overall budgets carefully so that spending doesn’t spiral beyond original projections without warning. Finally like all forms of online marketing & advertising ensuring compliance with applicable regulations within different markets across global regions should also be taken into consideration before launching any large scale initiatives using this type of system too.