ITM 220 Ch. 10

Unlock all answers in this set

Unlock answers
question
Karl Marx defined ________ as the investment of resources for future profit.
answer
Capital
question
Businesses can use social media to promote social issues; when this results in profit for the business, this process is called _________________.
answer
Cause Marketing
question
is data about relationships.
answer
Connection data
question
is user-generated content and the responses to that content contributed by other users.
answer
Content data
question
is the series of activities before, during, or after a sale with the goal of increasing customer satisfaction.
answer
Customer service
question
is outsourcing a task to a large number of users.
answer
Crowdsourcing
question
a content structure that has emerged from the processing of many user tags.
answer
Folksonomy
question
is a user-created tag that adds the prefix # to a word.
answer
Hashtag
question
is the investment inhuman knowledge and skills for future profit.
answer
Human capital
question
is collecting and responding to customer-generated content that is either positive or negative.
answer
Social media listening
question
content that combines data from two or more web services.
answer
Mashup
question
is an extension of bad reviews where prosumers revolt and use an organization's site in damaging ways.
answer
Mutinous movement
question
is the process of sharing data about a product or service with the objective to improve awareness and sales.
answer
Promotion
question
Reward systems help convert customers into ___________-those who promote for you.
answer
Prosumer
question
is a document that an organization posts to solicit bids from potential vendors.
answer
Request for proposals (RFP)
question
The most traditional method of measuring costs and benefits is _______________, which is the amount earned by an investment as a percentage.
answer
Return on investment (ROI)
question
is the investment in social relations with the expectation of returns in the marketplace.
answer
Social capital
question
Connection data is a clunky term; most social media sites use a related term,___________, which is a mapping that depicts the relationships among connected people.
answer
Social graph
question
are Web apps that support the creation and sharing of user-generated content.
answer
Social media
question
supports the two activities in the social media process: creating and sharing user-generated content.
answer
Social media information system
question
is a statement that delineates employees' rights and responsibilities.
answer
Social media policy
question
Social media on mobile devices, sometimes referred to as_________, coupled with location-based marketing and wearable devices are sure to be in the news for the next 10 years.
answer
SoMo
question
To an organization, the ______________ is the likelihood that the entity (person or other organization) in the relationship will do something that benefits the organization.
answer
Strength of a relationship
question
is a keyword or term given to a piece of data by its creator.
answer
Tag
question
refers to investments into resources such as factories, machines, manufacturing equipment, and the like.
answer
Traditional capital
question
means content contributed by non-employee users, is the essence of social media relationships.
answer
User-generated content
question
While most content is routine, occasionally it erupts and goes _______ -becoming extremely popular in a short time.
answer
Viral
question
THE INTERNET'S SECOND GENERATION
answer
Web 2.0
Get an explanation on any task
Get unstuck with the help of our AI assistant in seconds
New