CIS 2200 Chapter 14

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Business Model
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a plan that details how a company creates, delivers, and generates revenues
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Ebusiness Model **
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a plan that details how a company creates, delivers, and generates revenues on the Internet
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Ebusiness models fall into one of the four categories
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1) business-to-business 2) business-to-consumer 3) consumer-to-business 4) consumer-to-cunsumer
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Business-to-Business (B2B) **
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applies to businesses buying from and selling to each other over the Internet highest revenue generating of all of the business models
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Business-to-Consumer (B2C)
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applies to any business that sells its products or services directly to consumers online
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Eshop (Estore/Etailer)
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an online version of a retail store where customers can shop at any hour
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Consumer-to-Business (C2B)
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applies to any consumer who sells a product or service to a business on the Internet
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Consumer-to-Consumer (C2C)
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applies to consumer offering goods and service to each other over the internet
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Forms of Business-to-Consumer Operations
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1) brick-and-mortar business 2) click-and-mortar business 3) pure-play (virtual) business
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Brick-and-Mortar Business **
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a business that operates in a physical store without an Internet presence
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Click-and-Mortar Business **
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a business that operates in a physical store and on the Internet
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Pure-Play (Virtual) Business **
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a business that operates on the internet only without a physical store
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Search Engine
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website software that finds other pages based on key-word matching similar to Google
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Search Engine Ranking
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evaluates variables that search engines use to determine where a URL appears on the list of search results
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Search Engine Optimization (SEO)
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combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking
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Websites can generate revenue through:
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1) pay-per-click: generates revenue each time a user clicks on a link to a retailer’s website 2) pay-per-call: generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call 3) pay-per-conversation: generates revenue each time a website visitor is converted to a customer
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Internet Service Provider (ISP)
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a company that provides access to the Internet for a monthly fee
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Real-Time Communciation
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occurs when a system updates information at the same rate it receives it
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Ebusiness Tools
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email instant messaging podcasting videoconferencing web conferencing content management system
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Instant Messaging (IMing)
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a service that enables instant or real-time communication between people
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Podcasting
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converts an audio broadcast to a digital music palyer
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Web Conferencing (webinar)
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blends videoconferencing with document sharing and allows the user to deliver a presentation over the web to a group of geographically dispersed participants
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Content Management Systems (CMS)
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help companies manage the creation, storage, editing, and publication of their website content
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Taxonomy
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the scientific classification of organisms into groups based on similarities of structure or origin
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Information Architecture
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the set if ideas about how all information in a given context should be organized
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Challenges Facing Ebusinesses
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1) identifying limited market segments 2) managing consumer trust 3) ensuring consumer protection 4) adhering to taxation rules

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