Firms pursuing a differentiation strategy primarily seek to: A. keep their cost structures lower than that of the cost leader. B. reduce the value gap to gain a competitive advantage. C. provide products that are a direct imitation of the competitors’ products. D. create higher customer perceived value than the value that competitors create.

D. create higher customer perceived value than the value that competitors create. More test answers on https://studyhippo.com/mgmt-464-exam-2-6-53028/

Customer perceived value is defined as the difference between the prospective customer’s evaluation of all the benefits and costs of an offering and the perceived alternatives.

True More test answers on https://studyhippo.com/quizes-3/

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