Which are NOT steps in the formal business-to-business buying process? – product specification – post-purchase evaluation – RFP process – Need recognition – Commercialization

– Post-purchase evaluation – Commercialization More test answers on https://studyhippo.com/marketing-340-chapter-7-business-to-business-marketing/

Which of the following statements comparing the consumer buying process to the business buying process is TRUE?

Both businesses and consumers solve problems using a five-step process. More test answers on https://studyhippo.com/marketing-2-test-answers/

The business-to-business buying process is initiated by which of the following steps?

Need recognition More test answers on https://studyhippo.com/mkt-340-ch-7-43793/

In this stage of the business-to-business buying process, firms are likely to narrow their selection to a few suppliers, often those with which they have existing relationships, and discuss key terms of the sale.

Proposal analysis, vendor negotiation, selection More test answers on https://studyhippo.com/mkt-340-ch-7-43793/

In this stage of the business-to-business buying process, firms are likely to narrow their selection to a few suppliers, often those with which they have existing relationships, and discuss key terms of the sale. A) The RFP process B) Vendor specification C) Product specification D) Vendor performance assessment E) Proposal analysis and supplier selection

E) Proposal analysis and supplier selection More test answers on https://studyhippo.com/marketing-200-chapter-7-quiz/

When reviewing her firm’s business buying process, Carla noticed a company requirement that it must have at least three qualified bids from suppliers for any purchase over $50,000. This requirement is designed to Select one: a. minimize competitive pressure. b. efficiently organize resellers. c. slow down the purchase process. d. encourage the bidders to offer their best terms. e. foster democratic buying centers.

d. encourage the bidders to offer their best terms. More test answers on https://studyhippo.com/chapter-7-b2b-marketing/

The business-to-business buying process is initiated by which of the following steps? A) The RFP process B) Need recognition C) Proposal analysis D) Product specification E) Vendor performance assessment

B) Need recognition More test answers on https://studyhippo.com/marketing-200-chapter-7-quiz/

What is the business to business buying process?

need, product, RFP process, proposal, order, vendor performance. More test answers on https://studyhippo.com/marketing-ch-7-business-to-business-marketing/

What is the final stage in the business-to-business buying process?

Vendor performance assessment More test answers on https://studyhippo.com/mkt-340-ch-7-43793/

What is the final stage in the business-to-business buying process? A) RFP process B) Vendor performance assessment C) Order specification D) Need recognition E) Proposal analysis and supplier selection

B) Vendor performance assessment More test answers on https://studyhippo.com/marketing-200-chapter-7-quiz/

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