Bait And Switch Flashcards, test questions and answers

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What is Bait And Switch?

Bait and switch is a deceptive marketing tactic commonly used in the retail industry. It involves providing customers with an attractive offer, such as a low-priced or free product, and then switching them to another product when they arrive at the store. This type of tactic is generally considered unethical by consumers and is banned in many countries.The idea behind bait and switch tactics is simple: lure customers in with an attractive offer and then persuade them to purchase something else that may be more expensive or of lower quality than what was originally promised. For example, a retailer may advertise a free phone but when customers arrive at the store they are told that only certain models are available for free, or that only if they purchase certain accessories can they get the phone for free. Bait-and-switch tactics can have serious consequences on both consumers and businesses alike. Consumers might feel cheated out of their money as well as their time; after all, it’s not unusual for shoppers to travel long distances just to take advantage of an advertised offer only to find out it’s not available after all. Businesses may also suffer from customer dissatisfaction due to bait-and-switch tactics; this could lead to negative reviews online or even legal action depending on how egregious the practice is perceived by customers. For these reasons, most countries have laws governing bait-and-switch advertising practices; some even ban its use altogether. Additionally, companies must be careful not to misrepresent products or services in any way including through pricing so that consumers are aware of exactly what they’re getting before committing to make a purchase. When retailers adhere strictly to ethical standards of conduct and transparency, there should be no need for deceptive tactics like bait-and-switch strategies when attempting to attract new business.