SWOT Analysis of the Vegas Tourism Industry and Marketing Essay Example

attract tourists, over 5,000 people are moving to the Lass Vegas valley a month; that's more money coming to the casinos, shops, and restaurants. Some natural attractions in the surrounding area such as Red rock canyon are still underdeveloped. If the LAVA gave some attention to its surrounding area, they could include another demographic o their market, a more nature oriented (hiking, wildlife, wild horses, donkeys... ). The LAVA can still broaden their efforts to attract foreign consumers, ethnic minorities, and gay and lesbian markets in the United States.

If Lass Vegas is still expanding at its present rate in years to come, a second strips west and east of Lass Vegas Boulevard are possible ideas.

Threats

The Mojave Desert also brings hot weather during summer months, which discourages travelers to visit; the seasonal highs in July are 105 degrees. In years to come, global warming may have devastating effects on weather, extremely hot and dry, sandstorms etc. The world population is becoming increasingly sensitive and aware of a more echo-friendly tourism approach.

Electricity prices will continue to increase, making it less profitable to run the businesses in Vegas. The average vacation is now two to three nights allowing for less time to spend money. Dubbed is becoming a main competitor in the world market creating a possible loss of interest for Vegas. Indian reservation gambling is becoming a more developed business and may take away an important market share. Indian reservation casinos provide convenience and satisfy the needs of guests that only want to gamble. Vegas depends on the labor of hundreds of thousands of employees behind the scenes.