Strategic Planning and Implementation for Ganuc Essay Example

large corporations, it is unlikely that most employees will be aware of Ganuc's involvement due to its size. Despite the attractiveness of selling to large corporations, it's important to consider the time and paperwork required for approval as a vendor.

In contrast, selling to small companies has advantages such as shorter approval process and minimal paperwork usually limited to a bill and contract.

1.3 Market Competencies of Ganuc

Ganuc has developed key competencies since its establishment.

One of the competences Ganuc possesses is the ability to adapt to its external environment. Despite expecting a different economic situation, the company faced a difficult year in 2009. Another competence they have developed is the ability to identify barriers that could hinder their goal achievement. Now, the people at Ganuc are more aware of the various scenarios they may encounter and can make strategies accordingly. Ganuc operates because it recognizes the necessity of distributing communication tools in the corporate world for more effective international communication.

These tools assist individuals in companies by enhancing their communication skills in multicultural environments. They help people develop their competences by understanding the potential gap between the sender and receiver, as well as the effectiveness of message dissemination. At Ganuc, stakeholders seek a positive return on investment. Therefore, the company must provide attractive investment opportunities to ensure long-term retention of funds. Additionally, clients desire relevant information in competitively priced programs with some level of flexibility. Employees, on the other hand, seek stability, growth opportunities, and the chance to interact with individuals from diverse backgrounds.

Ganuc has several key competencies that they aim to improve upon. These include the constant need to update training materials and cater to niche markets.

After each training program is delivered, participants and trainers evaluate it and suggest changes that can be made, as well as identifying potential future markets. Another important competency is the hiring policy, which requires trainers to have lived in at least three states for at least one year each. Currently, Ganuc has a weak branding position due to its relatively short time in a competitive market. However, the company recognizes the need for its team to strategically work towards establishing a strong presence in the minds of customers and end users.

Additionally, as a new company, Ganuc has the opportunity to create and shape its culture. The brand aims to provide prompt service, which will lead to increased sales opportunities.

The service offered is versatile and can be provided in various locations, which is very convenient for clients. The payment cost depends on the number of participants and the location where the training or consulting service will take place. The trainers are skilled and experienced, enabling them to develop personalized plans that ensure client satisfaction. The training program materials must meet both the trainers' and participants' requirements.

The invoicing must be accurate and submitted promptly. The payment of wages and benefits to employees must also be done promptly and in accordance with current legislation. Finding discrepancies at this stage is difficult because the company is just starting a cycle that can be revised and changed if necessary in the future, but for now, it needs to mature in the learning curve.

Task Two

2.1 Vision and Mission

Vision Statements: To become a leading multicultural and language training provider in Europe, America, and Asia, with strong brand recognition. Our goal is to

help people develop their skills so that they can achieve better results when faced with various situations.

Mission Statements: We aim to deliver updated, innovative, and enjoyable training programs (both face-to-face and online) that enable people to think, communicate, and perform more effectively in markets where our services make a difference in the way tasks are carried out and goals are achieved.

The stockholders comprehend Ganuc's distinct mission, which includes a dedication to distributing dividends. Nevertheless, the mission does not explicitly mention stockholders or present any synonyms. Employees may lack a clear understanding of the mission since it is solely visible on the website and mainly accessed by customers seeking Ganuc's offered services. The company's values are unclear to stockholders and have not been conveyed through the mission. It is employees who embody these values daily and can identify any disparities between the mission statement and how services are provided or stakeholders are treated. The mission also recognizes the significance of customers and their role for Ganuc.

The aims of Ganuc are not clearly expressed to the stockholders, but they are always considered in the mission as they are crucial for both current and future projects. Stockholders need to be aware that investment will be required for online training and training facilities to support service expansion into new markets. The clarity of objectives varies for different positions within the company, as the mission primarily focuses on delivering services, but there are other areas that need to be addressed and involve all employees. Employees play a vital role in selling, creating content, and engaging in various activities, which needs to be communicated clearly. For customers, the tangible benefits they

will receive may not be evident due to the nature of the consulting and training services provided.

Ganug acknowledges the significance of its clients and their benefit from our services, as stated in our mission. Our stockholders also strongly support the company's mission and values, as it is because of their financial contributions that we are able to operate. They have faith in our vision and believe that by adhering to our values and mission, we can achieve success. If things deviate from the right path, it becomes the responsibility of the stockholders to intervene and guide management and employees back on track.

However, when it comes to communication, I believe that the stockholders are at a disadvantage. Merely reading alone does not highlight their significance or acknowledge their role in decision-making or sharing past experiences for better performance.

I believe that it is crucial for employees or directors to have possible solutions to various issues available within the company, as this eliminates the need to seek external resources. In terms of symbolism, shareholders have a weak presence as their impact on planning, changes, and goals is not visible. On the other hand, employees have a weak position regarding behavior. This may be because the mission focuses on certain employees such as trainers, who are only part of the team and not representative of the entire company. In terms of communication, employees can voice their opinions and it is evident that they influence the services provided by Ganuc. However, there is no clear division between the multiple tasks that need to be completed in daily operations. The symbolism in the mission regarding employees is weak, possibly because the

internal contributions of individuals within the company are not understood by external stakeholders.

There is no way to link the employee, except for the trainer, to a symbol. The clients have a strong influence within the company. They are the ones who provide their money and ensure the long-term sustainability of the company. The communication in terms of the clients is also strong.

The company communicates with the client through advertising and also receives feedback through service ratings. There is a continuous flow of information that keeps both parties engaged and analyzing results in order to improve. Clients play a prominent role, and many strategies are designed with icons that attract new clients and retain existing ones.

Ganuc understands the stakeholder's intentions and plans through the use of symbols.

Task Three

3.1 Generic Strategy

Ganuc is currently in an ethical position where they are not well-known, but they want to improve their reputation by providing excellent service. This has led to clients recommending them to others. As a result, Ganuc is now focusing more on current clients as it is more cost-effective than acquiring new ones.

3.2 Strategic Implementation

There are two options for Ganuc to maintain their strategic fit. The first option is to continue with a strategy that will result in steady growth.

The second option is to continue conducting marketing research with the key stakeholders and explore ways to improve and accelerate growth. If the company chooses the first option, it will involve consolidating processes and prioritizing relationships over tasks. It is important to note that the best approach may be to attract more conservative

stakeholders who are not inclined towards high risks or constant changes. This includes long-term investors in the same industry, employees in the same position for a significant period of time, customers unwilling to try new products or services, providers with no special requirements, and lenders seeking secure credit strategies with collateral. With the second option, the main objective is to enhance the relationship between Ganuc and its stakeholders in order to obtain information that would allow employees to develop strategies for the future. These strategies may involve higher risks but also result in a higher return on invested capital at a faster pace. This would benefit stakeholders as the shareholders would see a quicker return on their investment, employees would have opportunities for advancement within the company, customers would experience constant improvements in services, and providers would receive more orders.Loaners will have a heightened interest in the preparation and development industry, while rivals will be more aware of changes in services and how they are presented. The company understands the current and future influence of key stakeholders, so it is important to listen to their feedback regarding the mission, objectives, and values. When Ganuc first began operations, there was limited information about the impact stakeholders would have and who the main ones would be.

Today, it is possible to prioritize the relevance of each stakeholder and work on strategies to achieve better results by approaching different stakeholders for specific needs. This includes engaging stakeholders such as the stockholder for financial support in starting a project, the employee for developing new methodologies to implement plans effectively, and the customer for gathering feedback on what works and doesn't

work. It is crucial to consider the opinions of all stakeholders, not just the main ones, as they directly or indirectly influence the outcomes and changes in a flexible and innovative company. In terms of stockholders, I suggest incorporating them into the company's vision and mission by defining their role or the expected role they should play. I believe that stockholders contribute by providing funds to sustain current operations and by sharing their expertise from other industries to enhance value.

It is crucial to recognize that shareholders play a significant role in building the company's reputation, especially since they have years of experience in other industries where stakeholders already have information about them (such as customers, employees, suppliers, lenders, etc.). Regarding employees, I recommend their increased involvement within the company as they interact with customers and gather feedback. They can suggest changes that could lead to improved results, as long as these changes align with the current mission and help cultivate a positive reputation. As for customers, I suggest that they are surveyed more regularly about their expectations, satisfaction levels, and perceptions of the company. This will help identify the company's weaknesses and potentially improve its external image not only for this specific stakeholder but also for others.

The rivals, authority, and community are all stakeholders that play crucial roles for Fanuc. Rivals provide valuable information about trends, prices, new methodologies, and other insights that can be utilized by Fanuc. They also serve as references to validate customer feedback. The authority stakeholder can greatly impact Fanuc's operations. For instance, if there is a change in legislation such as an increase in Value Added Tax, Fanuc may need

to adjust its prices to minimize the impact on its costs. Conversely, if the authority encourages customers to purchase more training services by offering tax incentives, it would be beneficial for Fanuc. The community stakeholder is important because their perception of Ganuc can either spread positive word-of-mouth or lead to criticism from potential clients and ultimately a decrease in sales.

The directors play a crucial role in motivating employees, adhering to company schemes, and ensuring their own job satisfaction. They also serve as a vital link between shareholders and employees, as well as managers and clients.

Suppliers are also extremely important stakeholders, as they provide Ganuc with the raw materials necessary for delivering its services. If the suppliers demonstrate quality, commitment, and a good reputation, it is likely that the company will continue to utilize them, creating a long-term and strong relationship.

3.3 Recommendations

The stakeholders are the ones who identify instabilities, and the brand should always be open to review.

The stockholders will be willing to see a higher ROI and if they notice discrepancies affecting their privileges, they will be the ones informing the directors and suggesting actions to take. The directors will be responsible for identifying potential issues with the brand promise. If that occurs, it would be prudent to engage other stakeholders and express the concern, propose measures to address the discrepancy and also listen to any feedback and opinions they may have. The employees must constantly be aware of any changes they observe in managers and customers.

They act as a center and a connection, facilitating communication between users and those implementing strategies. Clients must express satisfaction when the service meets their expectations and

dissatisfaction if something goes wrong. They are the primary and objective stakeholders who serve as a gauge to identify our strengths and weaknesses, and also provide ideas for resolving issues. Suppliers will inform us if our requests are no longer relevant or if payment is delayed. Other stakeholders should also be heard, as this is how we will identify any deviations from the planned operation.

Hopefully, in the near future, we will receive more feedback from stakeholders about what has been successful and what needs to be changed in order to work towards achieving our vision.