Growth Analysis on Starbucks Ansoff Matrix Market Penetration Essay Example

Starbucks have achieved market penetration by promoting its products in many ways. Their promotion allows Starbucks product to be known all around the US. They are constantly improving their products and making new coffee flavors to give the consumers different choices at he moment of ordering. Their USP, which is quality, makes the costumer’s loyalty to the brand to increase therefore Starbucks has a constant demand from the costumers.

Starbucks has developed new products for the existing coffee houses to attract a new market. Some new products that Starbucks has established are: breakfast and pastry products. With these products consumers have a different option when going to the coffee house, as well, as new consumers that are searching for breakfasts. Starbucks has established coffee houses all over the world. They are constantly trying to enter new countr