Sony Marketing Mix Argumentative Essay Example

the category of televisions and projectors, Sony offers a range of models with different styles and performance levels including Bravia LCD TVs, CRT TVs, home theatre projectors, business projectors, and public display panels. Sony strives to fulfill diverse display device requirements.

Sony endeavors to meet the demand for display devices in various settings, such as home TVs, office projectors, and public panels. They aim to cater to different needs and accommodate individuals of all sizes. In the field of home video, Sony has introduced new formats with the objective of establishing market dominance. A notable example is Blue-ray, an innovative data storage format that includes compatible devices capable of operating this advanced technology.

Sony offers a variety of home video systems and accessories for recording TV shows, such as a Blu-ray disc player, DVD player, and DVD portable player. In the Home Audio category, Sony provides different products to suit customer preferences, usage needs, and budget limitations. An outstanding product is Sony's Hi-Fi system that delivers excellent music quality with preset equalizer settings.

Sony offers various features such as multiple disc changers for conveniently playing multiple discs at once. These products also have additional functionalities including the ability to handle multiple formats, track programming, and provide repeat and random play options. Sony categorizes their home audio products into Hi-Fi Systems and Home audio accessories, such as the Digital media port. They have also developed Home Theatre Systems that combine the latest video and audio technologies, providing a enhanced home theatre experience with surround sound and dedicated audio input for portable digital music players. Sony has further categorized the Home Theatre Systems into DVD Home Theatre

System, Home Theatre Component System, and Home Theatre System Accessories. In terms of digital photography, Sony offers a variety of imaging devices designed for different users and professions. For example, they have slim cameras that are easy to carry or fit in a purse, suitable for casual users or girls.

Sony provides a range of advanced cameras, including the digital SLR camera, for photography enthusiasts and professionals. They also offer photo printers and frames for these individuals. Sony has various categories in digital photography, such as Digital SLR, Cyber shot Digital Camera, Digital Photo Printer, and Digital Photo Frame. In addition to this, Sony has user-friendly video cameras suitable for both home and office use called handy cam video cameras. These cameras can be used to capture family videos, film documentaries, and produce feature films.

The subcategories of hand cam video cameras produced by Sony are Handy, Digital, high definition video Camera, Standard Definition Video Camera, Accessories, Photo Printer, and Photo Frame. Sony also offers a range of IT and computing devices including laptops with various price ranges and performance to cater to the needs of different users such as home users, students, and businessmen.