Sharon knew that her established customers liked her product much better than her competitor’s.

Question
Sharon knew that her established customers liked her product much better than her competitor’s. She was planning to expand into new markets, and she was considering pricing. She was leaning toward charging a higher price than competitors to help demonstrate that hers was a high-quality product. Sharon was considering – Q/A (Question and Answer)

Test Answer

Answer:

premium pricing

Recource Marketing Ch 19

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