Title: The Gillette Safety Razor - Eliminate the Chance of Bleeding on Your Clean Shirt
The Gillette Safety Razor offers a solution to the common problem of bleeding on your clean shirt at the start of everyday. During the early twenties, having a clean and sharp appearance was crucial for job opportunities and promotions. The Gillette Safety Razor simplifies the morning routine, making it faster and safer. This one-page advertisement with concise text aims to revolutionize how men begin their day.
When examining the efficiency of this ad in terms of ethos, pathos, and logos, it evident why it achieved great success in the 1920s. Upon observing the ad, one can easily recognize the credibility that the designers aimed to establish. By presenting the company name prominently in a distinct font and gold color, it effectively conveyed that
...Gillette was a reputable manufacturer during that era.
Companies realized the importance of building a trustworthy and reliable reputation. A good name was crucial for a company's longevity during that time. Advertisers recognized the need to capture their target audience's attention quickly. They achieved this by appealing to the emotions of consumers, particularly through the use of a baby's image, which appealed to the softer side of hardworking men. The additional cost of using color was a tactic to create a perception of significance in the readers' minds.
Color was a rarity and highly attractive, causing people to spend more time on these pages. This provided additional time for the message to be absorbed. It was also crucial in dispelling any fears from readers' minds regarding the image of a baby shaving with the new safety razor.
Advertisers had to make sure that the logos or logic of the advertisement could be comprehended by the average education level of the working class, while also being respectful to the higher education of white collar workers.
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