Report On the Documents of Transport Companies Essay Example

engage in business.

On the bottom of the card, a website is displayed in light blue lettering. Three logos representing Neill and Brown's partner companies are grouped together. These partners are regularly engaged with. The right side of the card features a prominent globe emblem featuring the words 'Neill and Brown Global Logistics'. This logo sits against a navy blue backdrop that covers the entire right-hand side of the card.

The company's address and contact numbers are presented in thin, black text that spans three lines and is precisely justified. This information is located at the bottom of the business card to guide potential customers on how to locate and reach the company for business purposes. To create a cohesive look, a small blue rectangle is incorporated into the logo design, which appears at the bottom of the card. The company address is placed on top of this logo, with the blue rectangle serving as its lower portion that extends beneath the address.

Abnormal Load Services offers two types of letterheads printed on distinct paper materials. The first one is a standard white A4 paper, usually used internally. The second type is more expensive and made with rough A4 paper suitable for external communication with clients and other companies as it produces better printouts due to its ability to absorb ink better from the printer. Both letterheads have the same layout, featuring a colored logo situated at the top left corner that represents the sender's company, followed by the company address located on the right side that includes its name, address, telephone number, fax number, email address and website.

Displayed on the page are Abnormal Load Services' contact details.

The company's name, telephone number, and fax number are presented in bold navy blue text while the address, e-mail address, and website are shown in regular navy blue text. These details inform readers of the letter's origin and how to respond if necessary. Navy blue and white logos belonging to associated companies of Abnormal Load Services decorate the left corner while associate partner logos adorn the right corner. Additionally, proof of legitimacy is provided through Abnormal Load Services' company registration details positioned in the center of the page.

The white A4-sized letterhead of Neill and Brown boasts a large blue company logo with white text, along with a green and blue globe. On the right-hand corner, one can find crucial contact details such as the company's address, telephone number, fax number, email address and website. The letterhead also contains significant information like the registration number of the company, registered office address, VAT registration number along with banking details including account number and sort code. Additionally, there is a list of all directors associated with the firm coupled with confirmation that they comply with all 'Standard Trading Conditions' set by the British International Freight Association. This critical data appears in slightly smaller navy blue text than the top section containing email and website addresses.

The standard black text provides information for the recipient of the letter regarding the sender's identity and contact details. Towards the bottom right corner of the paper, three company logos of Neill and Brown's partner companies are displayed in shades of green, black, blue and white. Additionally, company information is given above the logos on the right to establish Neill and Brown's credibility.

Abnormal Load Services offers a variety of information, such as registration number, incorporating individuals' names, and a list of company directors. Additionally, they have created three brochures with a distinct format consisting of strong glossy card material and full color printing. The front and back covers are thicker to secure the pages while joined by a flap on the back cover. The inside cover showcases an image of an abnormal load being transported along with brief company details and contact information. This brochure design stands out from any other I have seen.

The brochure features a map of ALS offices in Europe and a list of branches with phone numbers on its back cover and left side, respectively. The accompanying page highlights the company's distinctive design through 10 colorful card sheets that are slightly larger than A4 size. These sheets are stored under a flap attached to the back cover and can be easily viewed by removing them one by one.

The card sheets are characterized by consistent designs that showcase regular patterns. These patterns include a color ALS logo located in the top left-hand corner of each page, which is present on both sides of the card. Additionally, there is a blue strip situated at the top of every sheet that features various modes of transportation. Also, each page displays a picture in the top right-hand corner indicating the information provided on that specific page.

In addition to these elements, there is also a plain blue strip at the bottom of each sheet. This strip incorporates an orange and red rectangle in its bottom right-hand corner to serve as the header and footer for all

pages. The brochure comprises ten sheets containing 45 color photographs, along with nine other color pictures (excluding those mentioned earlier).

The brochure of ALS showcases black main body text in a font size of approximately 12. Every page features paragraphs that depict either some of their services or past accomplishments. The brochure showcases case studies that include images of events, which illustrate the company's capabilities. They also highlight partner associations and connections with abnormal load transportation, route planning, police escorts, permits, and company history. By highlighting quotes from satisfied customers, the company seeks to appeal to prospective customers who require unique transport services. Such case studies and client testimonials substantiate their expertise in handling complex and challenging abnormal load transportation.

ALS brochure uses various formatting techniques to distinguish different components. To signify the start of a case study, ALS applies a distinct font color and size. The case study is highlighted by using a larger white text in a red filled box, which makes it stand out on the white background. Additionally, ALS uses blue filled box with white text to make captions to pictures more visible on the white background. ALS distinguishes page or paragraph headings from main body text by using a bold black font for headings. This helps readers to identify headings and comprehend what a subsequent page or paragraph pertains to.

Within the flap that secures the brochure sheets, there are four small slots that are diagonally cut into the card. These slots serve the purpose of holding the business card of the individual distributing the brochure.