Red Balloon English School: A Horrific Promotion Approach Essay Example
Red Balloon English School: A Horrific Promotion Approach Essay Example

Red Balloon English School: A Horrific Promotion Approach Essay Example

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  • Pages: 2 (399 words)
  • Published: August 15, 2018
  • Type: Paper
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What is wrong with A for Apple, C for Cat and P for Pot? I always thought this was the best way to teach alphabets to a three year old. However, an advertising agency called "Ogilvy Brazil" had a different perspective and chose to use "ASS", "COCK", and "PUSSY" instead to promote the "Red Balloon English School" for children aged 3-14 years. I was shocked. After getting over my dismay and disgust, I decided to write about it and explore better methods for conducting this promotion. Here's an idea:

Upon seeing the ad for an English School, I was shocked and decided to investigate further. I soon discovered that it was a "ghost ad" created solely to win awards. However, the concept of the ad was still horrifying. It attempts to combine sex with children, which is a terrible idea.

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While individually, sex and children can be effective in selling a product, when combined, it becomes inappropriate. It is crucial to consider the target audience before choosing a promotional approach. In this case, the choice of words used in the ad is highly unsuitable for children aged 3-14, who are the ultimate users. Some may argue that if you do not live in an English-speaking country or speak English, you would want your children to learn the true meaning of the word before perceiving it as offensive. Turning to the visual aspect, although I dislike the approach and promotional concept of the ad, its visually appealing elements cannot be denied. The selection of colors and graphics effectively grab attention. The characters depicted in the pictures are particularly attractive to children. However, this brings m

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back to the underlying issue - the choice of words. If only appropriate words were used, this could have been an exceptional poster.

Conclusion: The promotional approach could have been improved by using less controversial words and focusing on things that children can relate to, such as chocolate or ice-cream. These words could then be translated from Portuguese to English. In my opinion, the creators of the advertisement went too far off target with their choice of words. If they were intent on using words like "Ass," "Cock," and "Pussy," they could have mitigated the negative impact by using a decent one-liner such as "Learn the animal's name to avoid causing embarrassment." This alternative strategy could have generated significant promotion while minimizing any backlash.

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