Each case study incorporates motivation theories such as the Goal-Setting Theory and Management by Objectives (MBO). The Goal-Setting Theory involves setting goals to evaluate job performance and motivating employees to attain those goals. For instance, Two Men and a Truck utilized this theory, where Mrs. Sheets aimed to add a personal touch to a sector recognized for its standardization and angst-ridden clients.
The approach of Management by Objectives includes defining rigorous goals and assessing staff performance based on goal achievement. At the Siemens unit in Forchheim, a Bavarian town, General Electric Co. was outcompeting the company, resulting in pressure from shareholders to divest its medical equipment business. The employees endorsed Kleinfeld's proposal, which reduced the time necessary to complete the production of a diagnostic scanner costing more than $100,000 from six weeks to
...one.
Siemens Medical is currently the most profitable business within Siemens. Both business owners took different approaches to creating high-performing teams. Sheets recognized the importance of consistency in her franchising business and in 1998, established Stick Men University to provide comprehensive training for franchisees and movers at the company’s Lansing headquarters. The training covers everything from answering a customer’s initial phone call to completing the move with a handshake. On the other hand, Klaus Kleinfeld encouraged his workforce to work more flexible shifts, including weekends, to increase productivity.
By spending time at the factory and asking thorough questions, he gained the approval of the workers. He prioritized responding to employee representatives' emails, even if it meant working late at night. His ability to motivate people led to a cohesive team.
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