Goal Setting Theory

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Goal Setting Theory using the Locke Theory Model of Motivation based on Work Experience at Allstate Insurance Company LaShika Renee Williams Industrial/ Organization Psychology Professor: Dr. Anita Blanchard June 24, 2010 With every Job there are changes that an employee has to be swift and flexible to change with in order to stay with the trend of the company. Sometimes it’s hard and sometimes there has to be motivation to drive the employees to make the change for the success of the company.

Motivation can be defined as the force that energizes, irects, and sustains behavior (Riggio, 2008). In this paper, it will give a description of a real life work experience and how the Goal setting theory using the Locke Model. I Joined the Allstate insurance company in February of 2009. I am a licensed agent in property and casualty insurance for North Carolina and other neighboring states. I am licensed to write and bind auto, homeowners, renters, and condos.

My specific job description would be Senior Customer Insurance Professional, specializing in customer service for Allstate customers. I am also responsible for the education of ach customer that calls in; making sure that they are aware of the different lines of coverage and how it could benefit them. Since Joining the company I have tried to stay with the growing changes of the company. The customer service department has transformed to service and sales and has gone through numerous changes that leads to more selling from the customer service representatives than in the past.

By showing that you are flexible and can adapt to change, you are showing the leadership that you are a great employee and in the near future, your talents can be used in a different department f the company. This gave me a lot of motivation to set goals for myself to has a dismal goal of becoming promoted into education. If we would apply this example to a theory of industrial and organization psychology, we would look at a motivation theory to explain how setting goals to be promoted could explain the motivation in that situation.

According to the goal setting theory, which was heavily influenced by Edwin Locke, this theory emphasizes the setting of specific and challenging performance goals (Riggio, 2008). In using this theory we will use the Locke model to explain how the goal would be set to be romoted. The specific things that would have to be looked at are: emphasizes the role of specific, challenging performance goals and workers’ commitment to those goals as key determinants of motivation (Riggio, 2008).

Structure of the Goal Setting Theory through the Locke Model: The Goal Setting theory is used to explain the motivation of employees in a work setting. According to Riggio (2008), the goal setting theory states that for employees to be motivated, goals must be clear, specific, attainable, and whenever possible, quantified. I will explain the motivation that is eeded for promotion at Allstate Insurance by using the Locke model. By using the model I will be able to explain each step and applying each section toa real life situation for motivation. ave always had a goal of getting off the phone and no longer being in the customer service department. Specifically, it would be a part of the education department, teaching new employees about insurance at Allstate. The goal should also be challenging to keep the motivation for the person. The most challenging thing I have would be competing with employees that has more experience with the company as ell as a bigger rapport with upper management. Someone that has high motivation would be able to tackle the challenge for the specific goal of being promoted to a new position.

The third portion of the model in explaining the goal setting theory would be employee commitment. I have made a commitment to this company and to my future to become a “household name” in the call center and throughout the company. I have committed myself to become more educated in insurance as well as assist in the education on my team. In order to meet the goal of being promoted to n educator, I must display this commitment to show the key factors of motivation.

Within having employee commitment there are going to be some other factors to increase motivation. Competition from other goals for example would show employee commitment. Monthly, Allstate have mini competition to keep motivation up for the employees. Participation and even winning the competition would show employee commitment. Another factor of employee commitment would be how to goal would be set to attain. I would sit down with a leader in management and share my goals or myself and how it would help the company to become number one.

Doing these things would eventually lead to the ultimate goal: being rewarded. The reward in this case would be the promotion to the Job desired. With the application of the Goal Setting Theory through the Locke Model, there should be high motivation for employees in the workplace. For me by using this theory, it has increase more responsibility as well as notification for my good work, which in turn is keeping me motivated. References Riggio, R. E. (2008). Introduction to Industrial/Organization Psychology, 5th edition. Pearson Prentice Hall.

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