MMS Group Assignment Essay Example

market, it should be noted that Anyways products are pricier than comparable products, thus, our audience can be classified as affluent housewives.

The positioning of the Anyway Super Concentrated Cleaning System in the Taken market can be achieved through various methods, namely advertising (radio, television, brochures), direct communication with the consumer (stocks, surveys, personal selling), and interactive marketing (telephone, mail, e-mail). It is crucial to combine these methods to create an effective message that emphasizes the product's quality and efficiency compared to its competitors.

The best strategy for promoting the Anyway Super Concentrated Cleaning System product in the Taken market is to focus on supermarkets "Koran. Uzi" and "Macro". This is where we can showcase its superior cleaning power by demonstrating how easily it removes stubborn dirt that ordinary detergents cannot. We can also use this opportunity to educate consumers on how to use the product's dosing gun for optimal results on different surfaces. By highlighting the fact that this one concentrated liquid can replace multiple cleaners, we encourage consumers not to waste their money on cheap and ineffective alternatives, but instead invest in a more expensive yet effective solution.

The high concentration of the Anyway Super Concentrated Cleaning System can easily convince buyers that it is a profitable purchase. This is due to its ability to last for a long period of time. These two points can be effectively conveyed through advertising on TV and Radio, creating a sense of amazement. Considering the ease with which competitors can copy the product, Anyway Company must highlight all its advantages to make it harder for competitors to divert customers toward similar products.

The pleasant

scent of the Anyway Cleaning System is noteworthy for housewives. Additionally, despite its concentrated formula, the product is gentle on the hands and does not produce discomfort while in use.

Question 3 Marketing strategy

Upon thorough examination of the successful launch of Liquid Organic Cleaner (LOC) by Anyway in September 2014, we have reached a unanimous decision on selecting the optimal strategy in accordance with our mission statement and organizational goals.

Analyze various companies' strategies, including The Colors Companies' cleaning product and multi-surface cleaners such as Pledge, Zipper, and Windex by SC Johnson: A Family Company. These evaluations provide valuable information to gain market share and remain competitive. To achieve high efficiency, we propose utilizing the Marketing Mix as a superior marketing strategy. It's worth noting that The Colors Company experienced difficulties with elements of the Marketing Mix, specifically pricing and personnel.

The growth in fiscal 2009 has been affected by increasing costs of oil, plastic resin, and efferent inputs. To address this, Colors increased the product cost, which hurt the company's margin. Some prominent companies did not sufficiently consider people in their marketing mix, leading to a negative impact on Colors' sales due to the competition from Walmart's low-priced products.

To determine the appropriate strategies that can be implemented during a specific stage of a product's life, it is important to refer to the product life cycle diagram. Figure 1 showcases the Marketing Mix, specifically the crucial role of Price. Among the various considerations for consumers, pricing is a significant factor. To ensure that pricing is justified, several factors must be taken into account, such as organizational and marketing goals, market

share, profit optimization, market sensitivity, competitors' pricing, competitive advantage, and product availability.

The group identified various pricing techniques, including promotional, psychological, new product, and product line pricing. They recommended that Mary use Product Line Pricing 1, specifically Premium Pricing which involves charging a high price for a high-quality product.

Psychological Pricing

There are various discounts and allowances offered in marketing such as Trade Discount, Quantity Discount, Cash Discount, Seasonal Discount, and Allowances. The Place element of the Marketing Mix focuses on Direct selling, which is a strategy suited for mature individuals seeking to leverage this innovative approach.

Our goal is to implement a direct selling approach that caters to both staff and customers, in order to effectively market our top-notch products. This strategy will not only benefit our business by generating profit, but also prioritize wholesalers and retailers who are key players in our industry. To achieve this, we are establishing distribution channels using different methods for expanding our market share.

Department Stores and Convenience Stores are both types of retail stores that may be found in your neighborhood or street. Department stores offer a diverse range of products and may also operate online. Convenience stores, on the other hand, are smaller self-service shops that typically remain open for longer hours and primarily sell convenience goods such as snacks, soft drinks, magazines, and bread.

The ideal locations for selling Anyway LOC home cleaning products are specialty retailers. These retailers offer a broad range of goods and allow for the sale of a limited product line. Internet retailing is also significant for the sale of Anyway Home-care products, as it is an existing and relevant concept.

To ensure effective distribution, it is recommended that these products be sold in both urban and suburban areas as these regions are progressing. A dedicated retail store should also be established, and customer engagement through the internet should be pursued.

Promoting our Figure 2 Marketing Mix: Promotion home care product is crucial, and creating Mammy's website and sharing information on social media is necessary. Communication and developing strong relationships with buyers are essential for influencing consumer decision making. A significant portion of our budget may be allocated towards promotional activities, but if successful in driving sales and building long-term relationships, the investment will be worth it. Crafting an effective message targeted at consumers and using advertising to appeal to them is a cost-effective strategy.