Question 1

Marketing ethics refers to

Accepted Answer

moral issues, specifically in the marketing domain

Question 2

which of the following are principles of conscious marketing?

Accepted Answer

to have leadership involved at all levels, to understand that decisions are ethically based, to recognize the greater purpose of marketing, to realize the interdependence of stakeholders

Question 3

according to the U.S. environmental protection agency, sustainability means that everything a person needs to survive can be found in our

Accepted Answer

natural environment

Question 4

list the steps of ethical decision making from one through four

Accepted Answer

1. identify issues 2. gather information and identify stakeholders 3. brainstorm and evaluate alternatives 4. choose a course of action

Question 5

an example of corporate social responsibility is when a firm

Accepted Answer

lessens the negative impact it has on the evironment

Question 6

stakeholders include which of the following

Accepted Answer

government agencies, customers, employees, community members

Question 7

every day businesspeople are confronted with ethical decisions. when they distinguish between right and wrong decisions in a business setting, it is called

Accepted Answer

business ethics

Question 8

unethical marketing behavior includes which of the following actions

Accepted Answer

using deceptive sales tactics, destroying information harmful to company image, misrepresenting company earnings, using false advertising

Question 9

the American marketing association provides a document for marketers on ethical behavior. It is called ___ ___ ___

Accepted Answer

statement of ethics

Question 10

___ __ __ is the blending of economic, social, and environmental performance

Accepted Answer

triple bottom line

Question 11

a firm whose employees engage in honest transaction, but which does not contribute to the larger community , is

Accepted Answer

ethical but not socially responsible

Question 12

when a company\'s leaders are conscious of all aspects of the company, then it is easier for the stakeholders to embrace the idea of what?

Accepted Answer

conscious marketing

Question 13

when a company undertakes conscious marketing, it focuses on which of the following

Accepted Answer

consumers, employees, society, shareholders

Question 14

when a company engages in conscious marketing, they must appeal to a variety of ___ who are affected by the firm. This group can include customers, employees, as well as the community

Accepted Answer

stakeholders

Question 15

marketers face the difficult decision between __ benefits for themselves and possibly the firm and doing what is right in the __ for the firm and society

Accepted Answer

short-term long-term

Question 16

issues that might arise in the process of ethical decision making about consumer research include which of the following?

Accepted Answer

the data collection method used whether participants in a study are informed of the real purpose whether the collected data will be used to mislead or harm the public

Question 17

decision makers are more likely todo what when they use the ethical decision-making framework?

Accepted Answer

include the relevant ethical issues evaluate the alternatives choose a course of action that will help them to avoid serious ethical lapses

Question 18

ethics problems are likely to arise if a firm\'s ___ goals do not line up with an employee\'s ___ goals

Accepted Answer

long-term short-term

Question 19

ethical issues arise continually as ___ emerge

Accepted Answer

new markets new technologies

Question 20

in the past many businesses were only interested in making a ___, which pleased the shareholders

Accepted Answer

profit

Question 21

when Coca-Cola produces a campaign to advocate healthier lifestyles, they are actively engaging in ___ social responsibility

Accepted Answer

corporate

Question 22

t/f firms should implement programs that are socially responsible, and its employees shouldn\'t act in an ethically responsible way

Accepted Answer

f

Question 23

the 4th step in ethical decision making is what?

Accepted Answer

choosing a course of action

Question 24

companies in the tobacco industry cannot be conscious marketers because their products are seen as harmful. However, they can become involved with CSR efforts such as

Accepted Answer

sponsoring public information campaigns donating time to worthy causes

Question 25

whereas conscious marketing takes a holistic view of business as a complex, adaptive system, CSR takes what type of view business?

Accepted Answer

mechanistic

Question 26

a grey poupon campaign was questioned for its ethical practices when it accessed the post histories of Facebook users. the company was in which phase of its marketing strategy when it ran into the problem

Accepted Answer

implementation

Question 27

which of the following are examples of unethical marketing practices?

Accepted Answer

promoting dangerous products deceptive advertising

Question 28

customers stop supporting a company when they feel that

Accepted Answer

they can no longer trust the company the company isn\'t acting responsibly

Question 29

in order for marketers to keep their stakeholders happy without harming others, they must move their focus from just trying to make a ___

Accepted Answer

profit

Question 30

stakeholders can include which of the following

Accepted Answer

members of the community the government employees

Question 31

in brainstorming alternatives, a firm

Accepted Answer

considers alternative courses of action

Question 32

firms can introduce ethics at the beginning of the planning process by

Accepted Answer

including ethical statements in the firm\'s vision statement

Question 33

what do some polluting companies, such as the oil industry, use as a way to reduce the damage that their products cause

Accepted Answer

corporate social responsibility

Question 34

CSR programs must be designed considering trends in the issues of importance to customers. Trends receiving the most current attention include

Accepted Answer

ensuring healthiness of products respecting and protecting privacy

Question 35

in which stages of the strategic marketing planning process can firms address consciousness?

Accepted Answer

implementation, control, planning

Question 36

today, companies are undertaking a wide range of corporate social responsibility initatives such as

Accepted Answer

supporting nonprofit groups supporting minority activities establishing charitable foundations

Question 37

the most basic form of corporate social responsibility to employee is

Accepted Answer

safe working environment

Question 38

consumers increasingly want to purchase from and invest in companies that

Accepted Answer

act in socially responsible ways

Question 39

according to a recent survey, the vast majority of CEOs believe

Accepted Answer

that society expects companies to engage in CSR programs

Question 40

during the __ phase of the marketing plan, marketers are identifying potential markets and must consider several ethical issues related to the product or service being delivered

Accepted Answer

implementation

Question 41

top management must commit to __ an ethical climate; employees must be dedicated to those ethical ___

Accepted Answer

establishing values

Question 42

as the firm passes through stages of the planning process, managers must engage in the ___ phase from an ethical perspective. Systems must be in place to check whether each potentially ethical issue was successfully addressed

Accepted Answer

control

Question 43

which of the following is true of business ethics

Accepted Answer

it examines ethical rules and principles within a commercial context.

Question 44

________ is concerned with distinguishing between right and wrong actions and decisions that arise in a business setting,

Accepted Answer

business ethics

Question 45

As stated in your text, economic, social, and environmental performance refer to the

Accepted Answer

triple bottom line.

Question 46

Which of the following is true regarding corporate social responsibility?

Accepted Answer

It is often grafted on to a traditional business model, usually as a separate department or part of PR.

Question 47

When Amazon developed a nonprofit Simple Pay Donation system to help nonprofits raise money easily, this was an example of a (an) _______ program

Accepted Answer

CSR

Question 48

All of the following are included in the ethical decision-making framework except

Accepted Answer

maximize profits

Question 49

What is the objective of the last step in the ethical decision-making framework?

Accepted Answer

to weigh the various alternatives and choose a course of action

Question 50

Josie feels pressure to increase sales, so she decides to purposely mark up the price on a new shipment of sweaters and then immediately put them on sale. Even though she is deceiving the customer, Josie justifies her decision by knowing that management will be pleased with the increase in revenue. However, Josie\'s decision may have serious consequences for the company in the long term. What does your text suggest as a way to avoid the consequences that can result from such behavior?

Accepted Answer

making sure the short-term goals of each employee are aligned with the long-term goals of the firm

Question 51

If a firm takes voluntary actions to address the ethical, social, and environmental impacts of its business operations, it is involved in

Accepted Answer

corporate social responsibility.

Question 52

A firm whose employees embrace conscious marketing and which is concerned with only its closest stakeholders is considered to be

Accepted Answer

ethical but socially irresponsible.

Question 53

A firm makes generous donations to charities, but its employees are always being scrutinized for engaging in questionable sales practices. This firm would be considered

Accepted Answer

unethical but socially responsible.

Question 54

which of the following represents the best approach for a firm to take regarding ethics and social responsibility?

Accepted Answer

The firm should implement programs that are socially responsible and employees should act in an ethically responsible manner.

Question 55

Which of the following statements is accurate?

Accepted Answer

To align personal and corporate goals, firms need to have a strong ethical climate exemplified by the actions of corporate leaders and filtered through an ethically based corporate culture.

Question 56

Which of the following is an accurate statement about corporate social responsibility?

Accepted Answer

When marketers work in controversial or polluting industries such as tobacco or fossil fuels, their central activities largely bar them from becoming conscious marketers.

Question 57

When firms are applying an ethical framework for making decisions in a questionable situation, the first step is to

Accepted Answer

identify issues

Question 58

Vashon, a manager at a marketing research firm, is trying to determine if his firm was acting ethically when it conducted its latest study. In doing so, he is evaluating whether or not the research respondents were told the real purpose of the study before proceeding. This involves which step of the ethical decision-making framework?

Accepted Answer

identifying issue

Question 59

In using the ethical decision-making framework, a firm should consider the impact of its actions on its employees, suppliers, and customersâotherwise known as the firm\'s

Accepted Answer

stakeholders

Question 60

After a firm has carefully considered all relevant alternatives to address an ethically difficult situation, the next step would be to _____ to bring about the best solution.

Accepted Answer

choose a course of action

Question 61

What tool would a marketing executive use to ensure that he or she has applied all relevant decision-making criteria to assess his or her confidence in having come to a decision that respects the rights and dignity of all stakeholders?

Accepted Answer

an ethical decision-making metric

Question 62

The objective of the last step of the ethical decision-making framework is to weigh various alternatives and choose the most appropriate action to take. What action should be taken if the marketer is not confident about that decision?

Accepted Answer

Reexamine other alternatives.

Question 63

All of the following questions might be used on an ethical decision-making metric except

Accepted Answer

How much money could I make from this action?

Question 64

Which of the following questions relates to the Golden Rule Test of an ethical decision-making metric?

Accepted Answer

Would I like to be on the receiving end of this action?

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