Marketing Snazzy Snap Essay Example

inality and differentiation from other energy drink brands. Furthermore, Snazzy can also target groups of people who value environmental efforts, as the brand promotes all-natural sodas and social responsibility.

The company itself is highly credible, making it a desirable choice for CEOs. This reputation can attract people who value social responsibility, and the product may be particularly appealing to this group. The consumer behavior characteristics that are likely to influence purchases of the new Snazzy energy drink are socio-demographic characteristics, Sock identity, masculine norms, and risk-taking behaviors. Since most energy drinks target young males and teenagers, these characteristics are expected to influence consumers' decisions to purchase the product. The purpose of the energy drink is to provide energy for individuals.